Responsibilities

• Copywriting for our own internal and clients digital marketing campaigns, marketing collateral materials, promotional and advertising materials, including SEO/SEM and PR.
• Generating ideas/themes, writing and editing of marketing content, such as landing pages, whitepapers, blogs, datasheets, case studies, web pages and technical reports
• Collaborating with marketing and sales departments or subject matter experts; and partnering with sales teams to compellingly market to clients and prospects.
• Conveying a clear and strong brand voice for our own brand and clients branding.
• Ability to effectively elicit feedback from the management team and quickly integrate it into copywriting and content marketing.

Requirements

• BA/BS in communications-related major
• 4+ years’ experience as a copywriter – in all venues of marketing and technical copy (traditional, online, social)
• Ability to reduce complex technical concepts to concise, business-focused storylines that touch the emotions
• Proven experience with creating content for technical and business audiences
• Project management and juggling multiple priorities
• Proactive team member and team leader
• Understanding of SEO/SEM copywriting
• Strong promotional and marketing copywriting skills for technical subjects
• Ability to express ideas clearly and draft storyboards for internal teams
• Strong knowledge of MS Office