Responsibilities

• Collaborate with the Marketing Director to build a cohesive strategy across Instagram, TikTok, Facebook, and more
• Creating and scheduling all social media posts on a content calendar.
• Actively engage with our audience in comment sections and DMs to build relationships and brand loyalty
• Track, analyze, and report on performance metrics for all platforms
• Capture and edit high-quality photo and video content that showcases our communities and residents using photo, live video, stories, graphics, polls, etc.
• Write fun, authentic captions that drive engagement and reflect our brand voice
• Collaborate with other departments to tell great stories and promote events
• Maintain and organize our growing digital asset library
• Stay ahead of social media trends, especially on TikTok and Instagram
• Identify content we can remix, respond to, or share with our audience
• Regularly pitch fresh ideas for content and campaigns
• Plan and execute creative giveaways, scavenger hunts, pop-ups, and other interactive campaigns
• Build partnerships with local businesses for co-branded promotions that align with our values
• Create and manage a fun, on-brand resident event calendar
• Lead pre-event creative planning sessions
• Develop Event Operations Plans including budgets, layouts, staffing, and post-event recaps/surveys
• Attend and capture content at all Barracks events and social activations

Requirements

• Strong photo and video editing skills (Adobe Creative Suite, CapCut, Canva, etc.)
• Comfortable being on camera and approaching residents for interviews or photos
• Obsessed with growing Instagram and TikTok in meaningful, measurable ways
• Passionate about student life, community building, and great storytelling
• Highly organized, with strong time management and communication skills
• Willing and excited to attend all resident events (typically in the early evening on weekdays)

Preferred

• Have experience working in property management, student housing, or hospitality
• Have a graphic design background or experience creating branded marketing materials

Benefits

• Paid Time Off - Vacation, Sick, Parental & more...
• 13 Company Paid Holidays
• 401(k) - up to 4% match
• Medical, Dental, Vision, Life Plans Offered
• Company Paid - Basic Life, Long Term Disability & Short Term Disability Plans