Copy of - Marketing & Communications Specialist

Responsibilities

• Partners with Market Presidents, Line-of-Business Leaders and other internal stakeholders to understand business needs and support the development and execution of appropriate marketing strategies and initiatives.
• Develops messaging, content and communications supporting Bank products, campaigns, organizational initiatives and customer engagement across marketing channels.
• Develops and coordinates integrated campaign messaging, communication plans, creative needs and supporting materials in alignment with established business and marketing strategies.
• Supports community partnerships, sponsorships, and market activities. Identifies opportunities to extend their value through communications, promotions, storytelling and brand visibility.
• Supports consistent brand voice, messaging and visual standards across communications and materials; provides creative/design capability for routine marketing needs.
• Coordinates assigned projects, stakeholder needs and external resources; support campaign execution across traditional, digital and social channels; and use testing, performance results and customer insights to evaluate effectiveness and improve future marketing efforts.
• Work closely with compliance teams to ensure that all marketing materials adhere to regulatory requirements.
• The position of Marketing and Communications Specialist performs duties specific to the position and other functions as assigned.

Requirements

• • Degree in Marketing or a related field, plus two to five years’ experience, banking experience is a plus but not required.
• • Advanced knowledge in all Microsoft products.
• • Understanding of multi-channel campaign strategies and content creation.
• • Analytical and strategic thinking skills.
• • Ability to make data-driven decisions.
• • Working knowledge of design suite programs; Photoshop, Illustrator, InDesign.
• • Interpersonal skills and ability to work effectively as a member of a fast-paced marketing team.
• • Copy writing and proofreading skills.
• • Organizational, time management, problem-solving and attention-to-detail skills.
• • Current driver’s license and a vehicle with appropriate insurance coverage if required to drive in the course of performing assigned duties and responsibilities.

Benefits

• Sauk Valley Bank offers medical, short-term disability, long-term disability, life, vision, dental and 401K benefits to all full-time positions. PTO will vary depending on the level of the position. This position is not eligible for incentive.