Responsibilities

• Own and oversee all copy across email, SMS, funnels, and website pages
• Define messaging frameworks, campaign angles, and conversion strategies
• Guide and develop junior copywriters on tone, structure, and execution
• Set clear standards for what “high-performing” copy looks like
• Review, edit, and approve all outgoing copy across campaigns and web assets
• Ensure consistency in brand voice across all platforms and partners
• Maintain a high bar for clarity, persuasion, and conversion effectiveness
• Analyze performance across campaigns and funnels (open rates, CTR, conversions, revenue)
• Identify winning messaging patterns and scale them
• Continuously test, iterate, and optimize copy across email, SMS, and web pages

Requirements

• Proven experience in copywriting and managing copy teams, preferably in digital marketing
• Strong expertise in email, SMS, funnel, and website copywriting
• Track record of writing or directing copy that drives measurable results (revenue, conversions)
• Experience mentoring or managing junior team members
• Ability to balance creative direction with data-driven decision-making
• Strong communication and stakeholder management skills
• High attention to detail and commitment to quality

Preferred

• Experience working in fast-paced, high-growth or entrepreneurial environments
• Experience managing multiple brands or partners simultaneously
• Familiarity with tools like GoHighLevel, Klaviyo, Postscript, Attentive, or similar platforms
• Understanding of direct response marketing and funnel strategy