SUMMARY

Responsible for coordinating, creating and publishing content in support of student communications strategies for the department.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

1. Research, collect and assess data needed from sources to create content for the website, email/text campaigns, flyers, videos, social media, events and other creative platforms.
2. Assist with creating, tracking, and scheduling communication workflows for students across the student lifespan including prospective student outreach, the onboarding and admission process, retention and early alert initiatives, student events, and faculty outreach.
3. Provide copy-editing assistance and maintenance of content accuracy across multiple platforms.
4. Assist in brainstorming and executing communications strategies for different audiences and simplifying complex language and long paragraphs into clear, concise, and student-friendly language.
5. Create clean graphic design content for multiple platforms.
6. Prepare reports and identify tracking mechanisms for measuring impact and effectiveness of communication outreach and campaigns.
7. Maintain standards for marketing and communication functions, ensuring adherence to HCC branding standards and guidelines.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform the essential duties and responsibilities listed above. The qualifications listed below are representative of the education, experience, knowledge, skills, and/or abilities required.

EDUCATION

Bachelor’s degree in Marketing, Public Relations, Organizational Communications or a related field required.

EXPERIENCE

2 years’ experience in marketing, community relations and/or public relations, or a related field required

Experience with design concepts and proficiency in writing communications copy and repurposing content across multiple platforms preferred

KNOWLEDGE, SKILLS, AND ABILITIES

1. Basic knowledge of Microsoft Office programs.
2. Knowledge of Adobe Creative Suite.
3. Knowledge of Social Media Reporting/Analytics.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor.

This job description may be revised upon development of other duties and changes in responsibilities.