Responsibilities

• Manage Social Media marketing campaigns and day-to-day activities including: Curate relevant content to reach the company's ideal customers.
• Create, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Conduct online advocacy and open stream for cross-promotions.
• Develop and expand community and/or blogger outreach efforts.
• Design and maintain G&J Pepsi social media sites (including Facebook, Instagram, X, TikTok) using the company brand standards.
• Design and maintain Middlestreet Graphics & Display social media sites (including LinkedIn) using the company brand standards.
• Design, create and manage promotions and Social ad campaigns.
• Establishment and utilization of ongoing scorecards to measure performance and to assure the appropriate ROI.
• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.

Requirements

• Education: Associate's Degree (two year college or technical school) Required, Field of Study: Marketing, English or Creative Writing, or related field
• Experience: Demonstrates creativity and documented immersion in Social Media.
• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
• Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, LinkedIn, Glassdoor, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Knowledge of mass social media management: ie: Google Analytics, Post Planner, Bundle Post, Tagboard, and/or inkybee
• Maintains excellent writing and language skills.
• Enjoys a working knowledge of the blogging ecosystem relevant to the Company"s field.
• Displays ability to effectively communicate information and ideas in written and video format.
• Exceeds at building and maintaining sales relationships, online and off.
• Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
• Makes evident good technical understanding and can pick up new tools quickly.
• Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”
• Possesses functional knowledge and/or personal experience with WordPress.
• Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues.
• Computer Skills: Must be proficient in Microsoft Suite

Nice to have