Responsibilities

• Builds and enhances the University of South Alabama’s ( USA ) social media presence and audience in accordance with best practices and in alignment with USA’s strategic marketing goals.
• Plans, manages, and coordinates social media activities to include creating, scheduling, monitoring posts and updates, and engaging with and responding to social media audiences on platforms including Instagram, Facebook, X and Linkedln.
• Manages elements of social media marketing campaigns from creative concepts through production to final execution, to include photography and videography, that help the University, campus divisions, and departments meet their goals.
• Analyzes, reviews, and reports on effectiveness of campaigns in an effort to maximize results.
• Provides feedback and insights gained from social media monitoring and data analysis to evolve communications and marketing strategies.
• Monitors social media channels to analyze and respond to discussion about the University.
• Coordinates with social media managers to share best practices and offer feedback.
• Collaborates with the Office of Admissions and other University units on campaigns to reach prospective students through paid and organic social media.
• Regular and prompt attendance.
• Ability to work schedule as defined and additional hours as required.

Requirements

• Bachelor’s degree in marketing, public relations, or directly related field from an accredited institution as approved and accepted by the University of South Alabama and two years related experience in communications, marketing and social media. An equivalent combination of education or experience may be considered.

Preferred

• Please attach a portfolio to include work examples which demonstrate experience in social media and digital marketing.