Responsibilities

• Serve as Lifecycle team’s liaison across teams (Creative, Editorial, etc), owning regular meetings and setting agendas
• Manage the lifecycle calendar for all channels (email marketing, push, pre-roll) for BritBox globally, aligning with local content and marketing priorities
• Own all aspects of email creation: building templates, briefing copy and creative assets, and obtaining feedback and signoff
• Collaborate with cross-functional teams to ensure lifecycle campaigns are aligned, delivered on time, and support business objectives
• Ensure all campaigns are send-ready, checking all links, images, desktop/mobile rendering in major email clients
• Monitor existing lifecycle and transactional emails, ensuring all current information is up-to-date and creating new campaigns as needed
• Monitor and report on lifecycle campaign performance, identifying trends, insights, and optimization opportunities to improve engagement, retention, and conversion
• Support A/B testing and optimization efforts across email, push, and other lifecycle channels
• Maintain an in-depth understanding of customer data within our email platform, including its sources and how to apply it within segmentation and personalization
• Maintain campaign documentation, processes, and best practices to support operational excellence and knowledge sharing

Requirements

• Bachelor’s degree required
• Experience working in digital and email marketing
• Strong understanding of email fundamentals: opt-in legislation, segmentation, list/data management, conversion KPIs, deliverability, etc.
• Understanding of HTML/CSS principles (direct coding not required)
• Experience with a mid-to-enterprise level email marketing tool preferred, such as Braze, BlueShift, Bronto, Klaviyo, SendGrid, Salesforce etc