Responsibilities

• Manage organization and population of release pitching details and assets in Airtable, including feature.fm links, descriptions, marketing/pitch summaries, and artist photos.
• Pitching releases in DSP forms and backends across US-based projects.
• Share weekly updates on external releases and priorities with external DSP stakeholders.
• Develop relationships with DSP and editorial contacts on behalf of the company/clients.
• Administer all US label-credit advertising campaigns, including TikTok and Spotify ads, to support the growth strategy on these platforms.
• Support a label-owned playlist ecosystem to drive streaming growth, including creating new playlisting strategies and implementation.
• Support all digital marketing strategies to drive revenue growth, including paid media, creator marketing, content marketing, D2F marketing, and viral marketing techniques and strategies.
• Create and edit content as-needed for marketing campaigns and owned media assets, such as advertising banners/videos, social media cutdowns, and newsletters.
• Weekly streaming summaries and digital performance reports, including playlisting wrap-ups, advertising reports, and bespoke marketing campaign reports.
• Act as the first point of contact for the go-to-market best practices for partner labels.
• Support quarterly planning across catalog, frontline, and anniversary projects.

Requirements

• Bachelor’s degree required.
• Experience in music marketing is a plus, but not required.
• Familiarity with CRM, project management, and email marketing platforms (e.g., Airtable, HubSpot, Mailchimp, or similar).
• Proficiency with content creation and editing tools, including Canva and Adobe Creative Suite.
• Strong understanding of social media marketing, fan engagement, and audience growth across platforms such as TikTok, YouTube, Reddit, and Snapchat.
• Working knowledge of digital advertising fundamentals and marketing technology platforms.
• Proficiency in Microsoft Office and Google Workspace.
• Excellent communication, relationship-building, and stakeholder management skills.
• Highly organized, self-motivated, and able to manage multiple priorities while meeting deadlines.
• Quick learner with the initiative to take ownership and continuously develop expertise.
• Passion for music, fan culture, and the evolving digital music ecosystem, including streaming and artist-to-fan engagement.

Preferred

• Experience in music marketing is a plus, but not required.