Responsibilities

• Own conversion optimization across websites, landing pages, funnels, apps, and digital experiences.
• Continuously evaluate and improve the entire sales funnel — awareness → consideration → conversion → retention.
• Plan, execute, and analyze A/B and multivariate tests across UX, layout, messaging, offers, and flow.
• Write and optimize conversion-driven copy (headlines, CTAs, value propositions, page structure).
• Build, optimize, and manage funnels in GoHighLevel (lead gen, booking, sales, automations).
• Optimize mobile-first UI/UX — this is non-negotiable.
• Analyze and connect insights across: Consumer and behavioral data; App and website analytics using GA4; Online ordering and transaction performance; Digital campaign performance; Social media and paid advertising results.
• Partner with creative, UX, paid media, and development teams to align traffic → experience → conversion.
• Translate data, heatmaps, recordings, and reports into clear, prioritized optimization actions.
• Proactively research, test, and launch new initiatives, tools, and frameworks to improve performance.
• Manage multiple optimization initiatives with ownership, urgency, and accountability.

Requirements

• 2+ years experience in conversion optimization, growth marketing, funnels, or performance-driven roles.
• Hands-on experience with GA4 — including event tracking, funnel analysis, and performance reporting (required).
• Experience optimizing funnels tied to paid social, search, and programmatic media (required).
• Proven experience with A/B testing, CRO frameworks, and funnel strategy.
• Strong ability to write and evaluate copy for conversion, not just design.
• Hands-on experience with GoHighLevel (funnels, automations, forms, integrations).
• Deep understanding of mobile-first UX/UI and responsive behavior.
• Ability to evaluate and synthesize multi-channel data into actionable insights.
• Experience working across multiple industries with different KPIs and conversion metrics.
• Highly self-directed, curious, and proactive — you don’t wait to be told what to optimize.

Nice To Have

• Experience with Shopify, WooCommerce, or custom e-commerce builds.
• Familiarity with tools like Hotjar, Looker Studio, VWO, Optimizely, or similar.
• App optimization or CRO experience beyond traditional web flows.
• Strong understanding of paid media performance metrics (CPA, ROAS, LTV).

Benefits

• Ownership, creative freedom, direct visibility into how your work impacts revenue across diverse industries.
• Opportunities for career advancement through internal promotions.