Responsibilities

• Edit, rewrite, and refine content across formats, including websites, landing pages, blogs, and campaign assets, with a strong emphasis on performance and usability.
• Lead with advanced SEO / AEO (Answer Engine Optimization) / GEO (Generative Engine Optimization) expertise optimizing content for search visibility, intent alignment, structured data, featured snippets, and AI-driven discovery; naturally incorporate keywords, map content to the buyer journey, and continuously refine based on performance insights.
• Integrate and manage content within HubSpot, confidently making updates and edits to ensure accuracy across pages.
• Go beyond copyediting and proofreading to shape, restructure, and elevate content, improving flow, clarity, messaging hierarchy, and conversion impact while maintaining a consistent brand voice.
• Partner closely with Creative, Internal Marketing, Digital Experience, and Content Marketing teams to ensure cohesive storytelling, seamless UX, and integrated execution across channels.
• Help establish and evolve editorial standards, particularly for new brand launches and website builds.
• Provide clear, actionable feedback to continuously raise the bar on content quality, engagement, and effectiveness.
• Operate with speed, flexibility, and sound judgment, navigating ambiguity and shifting priorities while maintaining high editorial standards in a deadline-driven environment.