Content Writer

Auburn Hills, MI (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own web content creation and optimization for product and landing pages, learning articles, and promotional content across web and email channels.

  • Content Ownership: Manage CMS updates, ensure accuracy and on-brand voice, and optimize for SEO basics.
  • Cross-Channel Collaboration: Align with marketing, ecommerce, and creative teams to support campaigns and drive conversions.
  • Quality and Consistency: Maintain multi-format content quality across web, social, and digital advertising to improve user experience.

Job Description

Responsibilities

  • Write website content including product pages, landing pages, buying guides, and learning articles
  • Create content for social media, email campaigns, and digital advertising
  • Help build and maintain website pages within our content management platform
  • Collaborate with marketing, ecommerce, and creative teams to support campaigns and business goals
  • Ensure all content is accurate, engaging, on-brand, and optimized for search

Requirements

  • 2+ years of professional writing experience
  • Strong portfolio demonstrating range across web, long-form, and promotional content
  • Understanding of SEO fundamentals and content best practices
  • Strong attention to detail and ability to manage multiple projects simultaneously
  • Experience in ecommerce, retail, home improvement, or lifestyle brands is a plus

Preferred

  • Experience in ecommerce, retail, home improvement, or lifestyle brands is a plus
  • Strong portfolio demonstrating range across web, long-form, and promotional content
  • Understanding of SEO fundamentals and content best practices
  • Strong attention to detail and ability to manage multiple projects simultaneously
  • 2+ years of professional writing experience

Benefits

  • Creative ownership — Help shape the voice of a growing national brand.
  • Variety in your work — Create across web, email, social, advertising, and educational content.
  • Direct impact — Your work will influence customer experience, engagement, and sales.
  • Hybrid flexibility — Enjoy a balance of in-office collaboration and remote work.
  • Competitive benefits — Health insurance, matching 401(k), PTO, paid holidays, employee discounts, and opportunities for advancement.
Woodland Direct, Inc. logo

Woodland Direct, Inc.

Woodland Direct, Inc. is a national e-commerce company based out of Auburn Hills, Michigan. A leader in the hearth, patio and barbeque industry, Woodland is focused on creating amazing experiences around fire for everyone.

Founded in 2004
Auburn Hills, Michigan, USA
77 employees (7 in marketing)

Traffic Signals

Monthly Visitors
332.3K
Monthly Google Ads Budget
$184.6K
Traffic Source Mix
Search
63%
Direct
31.7%
Referral
2.5%
Social
1.4%
Paid
1.3%

Headcount Trend

Current headcount: ~79

Marketing Team

Marketing Team Size
7 (9% of company)