Responsibilities

• Write and deliver 60+ monthly blog posts (800+ words each) for SEO clients
• Write Google Business Profile posts and other short-form content as needed
• Take on additional writing projects as they come up, since our client needs shift
• Build month-to-month narrative continuity so a year of blogs for a single property reads as one connected story, not 12 disconnected articles
• Differentiate content across a client portfolio. When 15 properties in the same city need a blog on the same topic, each one needs its own angle, structure, and detail set so no two read alike.
• Apply SEO best practices to every piece: keyword intent, structure, internal linking, headers, meta descriptions
• Use AI tools to generate first drafts at speed, then edit and rewrite them into content that reads as human, accurate, and specific to the client
• Manage your own assignments and deadlines in Asana, and communicate proactively in Slack
• Absorb editorial feedback and carry it forward so the same notes don't have to be given twice

Requirements

• Command of the English language that holds up under scrutiny. Grammar, mechanics, rhythm, and word choice should be second nature, not something you fix in the last pass.
• Demonstrated experience writing SEO-friendly content that ranks and reads well
• Practical fluency with AI as a writing assistant, and more importantly, the editing skill to turn a rough AI draft into publishable work. Heavy rewriting, restructuring, fact-checking, and voice correction will be a daily part of the job.
• The judgment to keep repetitive assignments from becoming repetitive content. You'll write the same topic many times over, and each version needs to stand on its own.
• Genuine self-direction. We're fully remote, and nobody will be checking whether you started your day.
• The ability to internalize feedback. We want a writer whose work in month six is noticeably better than month one because of the notes they've received.
• Strategic thinking about content. You should be able to look at a client's property, audience, and goals and plan a run of blogs that builds toward something.

Preferred

• Experience writing for multifamily, property management, real estate, or adjacent housing industries. This is a significant plus.
• Familiarity with GEO (generative engine optimization) and how to structure content so it surfaces in AI-generated answers
• Working knowledge of Asana and Slack. If you don't have it, we'll teach you. It's not a dealbreaker.
• Please have your samples prepared before you apply so we can move quickly.