US & Canada Commercial Content Writer & Editor (Thursday-Monday)
Better Collective
USA (Remote)
In-houseFreelanceMid level
3 days ago
Content Writer (AI-Era)
Herndon, VA (Hybrid)
$90K/yr – $105K/yrMid Level5+ years expSalaried Ft
Posted 3 months ago
Job Summary
Own the core content engine that fuels demand across multiple channels while using AI as a precision tool and keeping a human voice. Focus on end‑to‑end stories and assets that move IT buyers through the funnel.
- Content Ownership: drive case studies, email nurture, long‑form content, ABM assets, and sales enablement
- AI-forward craft: draft, test, and edit with AI, then apply human judgment for the best single idea and accurate tone
- Audience and pipeline focus: execute interviews, persona‑led emails, and content that surfaces in search and AI answers
Job Description
- Own the content that drives demand across every channel: case studies, email nurture, long-form articles, sales enablement, and ABM campaigns
- Use AI tools as a real part of your craft to draft, test, and revise faster, then apply the judgment AI cannot: finding the one idea that matters, getting the facts right, and making the work sound like a person wrote it.
- Customer stories and case studies start to finish, including the interviews
- Email nurture sequences in HubSpot, written to distinct buyer personas
- Blog and long-form content built on real search intent and optimized to surface in both traditional search and AI answer engines
- Webinar scripts, sales one-pagers, battle cards, and first-draft presentations
- ABM content tailored to specific districts and roles
- The brand voice, held consistent across all of it
K12 Insight
3.5 Glassdoor
K12 Insight helps school districts turn service delivery into a competitive advantage. For more than a decade, we have supported hundreds of districts in building trust, improving efficiency, and strengthening community confidence.Our unified service platform powers fast, consistent support across Student Services, IT, HR, Facilities, and Transportation. With AI-powered service management, intelligent chat, ITSM, ITAM, and professional development, we help districts modernize operations and improve experiences for staff, students, and families.Automation, smart workflows, and data integration reduce busywork and free staff to focus on what matters most. The result is greater transparency, stronger collaboration, and measurable efficiency gains across the district.
Founded in 2002
Herndon, Virginia, USA
122 employees (6 in marketing)
63% recommend to a friend
62% CEO approval
Salaries
Posted range
$90K/yr – $105K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
6 (5% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
108.6K
Monthly Google Ads Budget
$8.2K
Traffic Source Mix
Search
15%
Direct
60%
Referral
23.3%
Social
0.8%
Paid
0.7%
Headcount Trend
Current headcount: ~122
Recent News
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
