Content Writer (AI-Era) at K12 Insight | Herndon, VA | $90K/yr – $105K/yr

K12 Insight

Content Writer (AI-Era)

Herndon, VA (Hybrid)

$90K/yr – $105K/yrMid Level5+ years expSalaried Ft

Posted 6 weeks ago

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Job Summary

Own the core content engine that fuels demand across multiple channels while using AI as a precision tool and keeping a human voice. Focus on end‑to‑end stories and assets that move IT buyers through the funnel.

Content Ownership: drive case studies, email nurture, long‑form content, ABM assets, and sales enablement
AI-forward craft: draft, test, and edit with AI, then apply human judgment for the best single idea and accurate tone
Audience and pipeline focus: execute interviews, persona‑led emails, and content that surfaces in search and AI answers

Job Description

Own the content that drives demand across every channel: case studies, email nurture, long-form articles, sales enablement, and ABM campaigns
Use AI tools as a real part of your craft to draft, test, and revise faster, then apply the judgment AI cannot: finding the one idea that matters, getting the facts right, and making the work sound like a person wrote it.
Customer stories and case studies start to finish, including the interviews
Email nurture sequences in HubSpot, written to distinct buyer personas
Blog and long-form content built on real search intent and optimized to surface in both traditional search and AI answer engines
Webinar scripts, sales one-pagers, battle cards, and first-draft presentations
ABM content tailored to specific districts and roles
The brand voice, held consistent across all of it

K12 Insight

3.5 Glassdoor

K12 Insight helps school districts turn service delivery into a competitive advantage. For more than a decade, we have supported hundreds of districts in building trust, improving efficiency, and strengthening community confidence.Our unified service platform powers fast, consistent support across Student Services, IT, HR, Facilities, and Transportation. With AI-powered service management, intelligent chat, ITSM, ITAM, and professional development, we help districts modernize operations and improve experiences for staff, students, and families.Automation, smart workflows, and data integration reduce busywork and free staff to focus on what matters most. The result is greater transparency, stronger collaboration, and measurable efficiency gains across the district.

Founded in 2002

Herndon, Virginia, USA

122 employees (6 in marketing)

www.k12insight.com

63% recommend to a friend

62% CEO approval