Responsibilities

• Develop and execute a strategic content calendar across all social media platforms.
• Create engaging photo and video content that reflects our brand identity and resonates with our audience.
• Host and produce Facebook Live sessions, bringing energy and authenticity to every broadcast.
• Photograph products for the website, marketing materials, and campaigns.
• Set up and style showroom mockups that inspire customers and showcase our offerings.
• Merchandise the showroom to optimize the customer experience and visual appeal.
• Stay ahead of social media trends and bring innovative, fresh ideas that differentiate our brand.
• Analyze content performance metrics and use data-driven insights to continuously optimize strategy.
• Collaborate cross-functionally with the team to align content with marketing and business goals.
• Motivate and energize the team — making the workplace fun while keeping everyone focused on results.

Requirements

• Proven experience creating content for social media platforms (Instagram, Facebook, TikTok, etc).
• Demonstrated ability to analyze content performance and adjust strategy accordingly.
• Experience managing or contributing to brand social media presence.
• Ability to support influencer, affiliate, and brand partnership programs as needed, including assisting with partner communications and collaboration logistics.
• Comfortable participating in or helping lead external meetings with potential partners.
• Able to assist with collaboration logistics such as managing partner data and processing orders.
• Willingness to travel occasionally for trade shows and collaboration events.

Preferred

• A natural creative with a strong eye for design, aesthetics, and visual storytelling.
• Genuine passion for content creation and a pulse on the latest social media trends.
• Innovative thinker who brings original ideas that set us apart from the competition.
• Comfortable and confident on camera — you make it look effortless.
• Highly organized, proactive, and able to manage multiple projects simultaneously.
• A true team player who uplifts and motivates the people around them.
• Strong interpersonal and communication skills — you connect easily with anyone.
• Analytical mindset with the ability to translate performance data into actionable improvements.
• Self-starter who takes ownership and follows through.
• Willingness to travel occasionally for trade shows and collaboration events.