Responsibilities

• Architect strategy that drives pipeline. Build demand generation content strategies by synthesizing customer and sales feedback, search and gen AI trends, existing content gaps, and product messaging to map content directly to top company priorities.
• Embrace AI in the content lifecycle. Pioneer how AI transforms content at scale, from ideation to performance.
• Set the creative bar. Own content quality across all asset types, flexing between formats and pushing the supporting team and agencies to maintain standards
• Go deep on marquee work. Write and edit anchor assets, including sponsored articles, web pages, video scripts, and more for quality, originality, and strategic alignment.
• Sharpen promotional content. Edit email, social, and paid media copy for messaging, brand voice, and engagement.
• Influence across the org. Prioritize content that serves the audience first while balancing business objectives, aligning technical and senior stakeholders.
• Tell the performance story. Present strategies and results to senior leadership with clarity on what's working, what isn't, and what's next.
• Measure what matters. Analyze performance and use engagement metrics to refine strategy and drive toward pipeline, managing workflows in tools such as Asana and Workfront.

Requirements

• 6–8 years in content strategy/content marketing
• A track record of building full-funnel content strategies that drive demand
• Strong hands-on writing and editing across formats, from long-form reports to promotional copy

Preferred

• A genuine excitement for AI and a hands-on track record of using AI tools to create better content, faster, plus the ability to upskill a team in AI-powered workflows.
• Experience in B2B technology marketing and writing for an enterprise networking or IT buyer.
• Excellent stakeholder management and influencing skills, plus strong analytical and presentation skills.
• Experience managing workflows and employees, contractors, and agencies in tools such as Asana and Workfront.

Benefits

• U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks.
• Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
• Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based sales roles, the ranges provided in this posting include base pay and sales target incentive compensation combined.
• New York City Metro Area: $145,200.00 - $212,100.00; Non-Metro New York state & Washington state: $129,100.00 - $188,300.00; For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.
• For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.