Responsibilities

• Contributes to the development and execution of Advocate Health’s data-driven branded content strategy for corporate storytelling, consumer-product marketing and owned health and wellness content.
• Establishes and maintains enterprise messaging architecture, principles, copy style guidelines, etc.
• Develops and executes enterprise-wide digital service line content strategy across multiple regional websites.
• Oversees website content migrations along with digital platform and technology integration strategies. Aligns existing and new website migration plans to the overall digital road map. Partners with key stakeholders to ensure platform integrations achieve operational efficiencies, scalability to grow with the organization, and provide a seamless and unified consumer experience.
• Leads the successful creation, rollout and adoption of content models, user journey taxonomies and frameworks to enable AI tools and other service delivery channels.
• Develops and maintains an enterprise editorial calendar to coordinate consumer-first, digital storytelling efforts and ensure a consistent approach to maximize brand awareness.
• Establishes mechanism to measure strategy effectiveness and to showcase success stories to key internal and external stakeholders.
• Cultivates and maintains strong relationships with internal cross-functional partners and subject matter experts across the enterprise.

Requirements

• Licensure, Registration, and/or Certification Required: None Required.
• Education Required: Bachelor's Degree in Marketing or related field, or Bachelor's Degree in Journalism or related field.
• Experience Required: Typically requires 7 years of experience in developing and implementing content strategy, managing editorial production, and leading team of content creators and editorial calendars.
• Knowledge, Skills & Abilities Required: Strong written and oral communications Exceptional organizational skills Storytelling capabilities Able to foster collaborative environment Problem-solving skills Results-oriented Experience leading team of content creators Experience producing high-quality content in a fast-paced environment Experience producing content for a wide range of channels and audiences Able to prioritize and produce content for both long- and short-term projects Able to navigate complex and time-sensitive matters Understanding of corporate marketing and communication functions such as brand, marketing, digital, social, media and public affairs Understanding of digital platforms and channels