Content Strategy & Distribution Manager - Professional Rodeo Cowboys Association

Responsibilities

• Develop and execute an integrated content distribution strategy across all digital platforms.
• Manage publishing calendars and platform-specific content strategies for Instagram, TikTok, YouTube, X, Facebook, and emerging channels.
• Collaborate with Learfield content producers and PRCA stakeholders to effectively distribute original, branded, NIL, and partner content.
• Optimize content for each platform to maximize audience reach, engagement, and growth.
• Identify opportunities to increase fan engagement, drive viewership, and support revenue-generating initiatives through digital content.
• Ensure consistency in messaging, branding, and audience experience across all digital channels.
• Lead the day-to-day management and growth of PRCA's social media presence.
• Establish and maintain a consistent brand voice across all social platforms.
• Manage sponsor-related social media deliverables and ensure contractual obligations are executed accurately and on schedule.
• Plan and execute social media campaigns, promotions, contests, and fan engagement initiatives.

Requirements

• skilled storyteller, content strategist, and social media leader with a strong understanding of digital trends, audience development, and platform best practices.
• experience developing integrated content distribution strategies across digital platforms.
• ability to manage publishing calendars and platform-specific content strategies for Instagram, TikTok, YouTube, X, Facebook, and emerging channels.
• ability to optimize content for each platform to maximize audience reach, engagement, and growth.
• ability to collaborate with Learfield content producers and PRCA stakeholders to effectively distribute original, branded, NIL, and partner content.
• experience leading day-to-day management and growth of social media presence and establishing a consistent brand voice across platforms.
• ability to manage sponsor-related social media deliverables and ensure contractual obligations are executed accurately and on schedule.
• experience planning and executing social media campaigns, promotions, contests, and fan engagement initiatives.
• ability to manage paid social advertising campaigns, audience targeting strategies, and content boosting efforts.
• ability to monitor industry trends, platform updates, and emerging best practices to continuously enhance content performance.

Benefits

• Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.