Responsibilities

• Develop content strategies aligned to Spend Optimization Services business goals, go-to-market motions, industry trends, and audience needs, translating complex technical and financial concepts into clear, compelling narratives
• Own full-funnel written content across formats (blogs, eBooks, whitepapers, webinars, email campaigns, and landing pages), ensuring clear objectives, defined target personas, and messaging aligned to awareness, consideration, and decision stages
• Collaborate on non-written content formats such as video, podcasts, infographics, and social media assets to ensure cohesive storytelling across channels
• Create product-adjacent and partner-facing content, including solution briefs, one-pagers, and FAQs, while partnering with creative teams on web copy
• Develop innovative approaches to building awareness and demand in a data-driven, cost-optimization-focused landscape, including buyer-led topic clusters and modular, reusable content strategies
• Utilize AI tools effectively to support research and drafting, while applying strong editorial judgment to ensure accuracy, quality, and alignment with brand voice and guidelines
• Support content publishing in SHI’s Resource Hub using WordPress, ensuring proper tagging, organization, and discoverability
• Monitor industry trends related to IT spend optimization, licensing, cost management, and financial governance, and connect insights to SHI’s services and solutions in a differentiated and relevant way
• Partner with editorial leadership and external agencies to develop primary and secondary research that supports industry-leading thought leadership
• Integrate cross-solution messaging and align content to broader company narratives where appropriate
• Continuously improve existing content through refreshes, repackaging, and optimization
• Apply SEO and AEO (Answer Engine Optimization) best practices to improve content discoverability, search rankings, and performance across web and campaign assets