Content Strategist and Writer

New York City, NY (Hybrid)

$130K/yr – $170K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and evolve investment content strategy and writing that translates complex markets for institutional and retail audiences, guiding narratives from concept to multi-channel execution through collaboration with investment teams, marketing, and digital channels.

  • Content Strategy & Storytelling: Develop compelling firm-level messaging and campaigns aligned with brand and audience needs.
  • Campaign Development & Digital Adaptation: Identify timely topics, run campaigns, and repurpose content for social, email, videos, and SEO.
  • Cross-Functional Collaboration: Partner with portfolio managers, analysts, marketing, and compliance to ensure accurate, differentiated narratives across channels.

Job Description

Responsibilities

  • Content Creation: Develop clear, compelling, and insightful content, including firm-level messaging, brand campaigns, website content, advertising and social media.
  • Translate complex financial and economic concepts into language that is accessible and engaging for institutional and retail audiences.
  • Adapt content to address emerging client needs, industry developments, and ad hoc requests from stakeholders.
  • Stakeholder Collaboration: Partner with portfolio managers and analysts to extract insights and craft stories that reflects the firm’s investment philosophy and expertise.
  • Work closely with marketing colleagues to align content with broader brand messaging and business goals.
  • Campaign Development & Execution: Identify emerging trends and topics in the investment industry to generate timely and campaign initiatives.
  • Contribute to the development of content strategies that position the firm as an industry leader.
  • Digital and Multimedia Adaptation: Collaborate with digital marketing teams to repurpose content for social media, email campaigns, videos, and other digital platforms.
  • Leverage SEO best practices to optimize content for online visibility and engagement.

Requirements

  • Bachelor’s degree.
  • 5+ years of experience in investment writing, journalism, or financial marketing, preferably within an asset management or financial services environment.
  • CFA designation or progress toward CFA is a plus but not required.
  • Strong knowledge of investment products, financial markets, and macroeconomic trends.
  • Familiarity with asset classes such as equities, fixed income, alternatives, and multi-asset strategies.
  • Monitor competitor platform messaging and campaigns across public and private markets, synthesizing market and competitor insights to inform our platform positioning, narratives, and go-to-market strategies.
  • Propose new strategies, formats, and approaches that enhance platform visibility, differentiation, and ROI.
  • Exceptional writing, editing, and storytelling skills with a proven ability to simplify complex investment concepts.
  • Strong ability to tailor content to different audiences and regions, including institutional clients, advisors, and retail investors in the US, UK, EMEA and APAC.
  • Proven ability to collaborate effectively with investment professionals, marketing teams, and compliance departments.

Preferred

    Benefits

    • comprehensive package of benefits including paid time off, medical/dental/vision insurance, retirement, life insurance and other benefits to eligible employees.
    Neuberger Berman logo

    Neuberger Berman

    4.1 Glassdoor

    Neuberger Berman is an employee-owned, private, independent investment manager founded in 1939 with 2,900 employees in 26 countries. The firm manages $558 billion of equities, fixed income, private equity, real estate and hedge fund portfolios for global institutions, advisors and individuals. Neuberger's investment philosophy is founded on active management, fundamental research and engaged ownership. The firm has been named the #1 Best Place to Work in Money Management by Pensions & Investments and has placed #1 or #2 for each of the last eleven years (firms with more than 1,000 employees). Visit www.nb.com for more information, including www.nb.com/disclosure-global-communications for information on awards. Data as of September 30, 2025.

    Founded in 1939
    New York, New York, USA
    3.1K employees (103 in marketing)
    83% recommend to a friend
    96% CEO approval

    Traffic Signals

    Monthly Visitors
    190.2K
    Monthly Google Ads Budget
    $74.5K
    Traffic Source Mix
    Search
    39.1%
    Direct
    49.3%
    Referral
    9.3%
    Social
    1.2%
    Paid
    1%

    Headcount Trend

    Current headcount: ~3.1K

    Marketing Team

    Marketing Team Size
    90 (3% of company)
    Median Career Experience
    14 years
    Median Tenure
    3.4 years
    Marketing Roles Posted (Last 30 Days)
    2

    Funding

    Total Funding
    $18.5M
    Last Raise
    $18.5M
    Post IPO Equity, 9 years ago

    Funding History

    • Jan 2017
      Post IPO Equity • $18.5M

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