Responsibilities

• Design and execute social media strategies and campaigns to support brand storytelling and build awareness focused on public relations, thought leadership, company mission, community, products, initiatives, business development, and other needs in coordination with department leadership
• Administer corporate social media accounts, maintain social media calendar, and manage social media communities to optimize reach, earned growth, and organic engagement
• Plan, create, and publish compelling content based on the company's business objectives and user needs
• Implement best practices and respond to changing environments, technologies, and trends
• Track and measure platform performance and sentiment, report findings, and adapt approaches to optimize online presence
• Collaborate with department staff, leadership, and product teams
• As needed, support efforts such as crisis communications, media relations, external partnerships, and thought leadership
• Other duties as assigned

Requirements

• Minimum 3-4 years working in a professional communications environment with work related to content strategy and development, marketing, writing, and/or editing
• Minimum 1–2 years direct experience in a professional social media role
• Hands-on experience using social media platforms and third-party tools for content management and for leveraging social media data analytics to inform strategy and tactics
• Exceptional writing, editing, and strategic content planning skills
• Strong understanding of how to translate brand strategy and storytelling into channel-specific content
• Demonstrated ability to work collaboratively with others to complete communications projects involving multiple stakeholders and priorities
• Experience ideating, writing, and editing website and/or blog articles in a professional environment
• Ability to develop own ideas, take initiative, and assume responsibility
• Ability to understand desired outcomes and independently ideate and implement strategies and tactics to achieve them
• Ability to perform topical research to identify relevant angles and produce or upcycle related content

Benefits

• medical and dental care benefits
• 401k
• PTO
• parential leave
• bereavement leave