Responsibilities

• Own content strategy for assigned clients, building content plans aligned with SEO priorities, keyword opportunities, and client business goals.
• Take ownership over the performance of your content strategies and contribute to broader client growth goals including visibility, traffic, lead generation, and user engagement.
• Write informative, accurate, and user-friendly website content, blog posts, case results, landing pages, and other marketing copy tailored to each client’s brand voice.
• Apply on-page SEO best practices including keyword targeting, search intent alignment, internal linking, metadata, content structure, and optimization.
• Collaborate closely with SEO, design, development, and Client Experience teams to ensure content supports a broader marketing strategy — not produced in a silo.
• Continuously evaluate content performance and recommend optimizations to improve rankings, engagement, and conversion.
• Think beyond traditional copywriting by exploring new content formats such as downloadable resources, video scripts, interactive content, FAQs, and other assets that help clients stand out.
• Manage multiple client content calendars, deadlines, revisions, and deliverables in a fast-paced agency environment.
• Conduct research on legal topics, competitors, and market trends to support content development and strategic recommendations.
• Contribute to internal process documentation and identify opportunities to improve workflow efficiency and content quality.

Requirements

• 2+ years of related experience.
• Foundational understanding of SEO concepts including keyword research, search intent, content structure, and on-page optimization.
• Exceptional grammar, spelling, punctuation, and editorial attention to detail.
• Strong communication and organizational skills with the ability to manage multiple priorities and deadlines.
• A proactive, adaptable mindset and willingness to learn.
• Must-Have: Curiosity and Adaptability in the Age of AI Search
• Is curious about how AI is impacting search behavior and digital marketing.
• Understands that content should be useful, trustworthy, and genuinely helpful to users.
• Is open and eagerly willing to using AI tools to support research, brainstorming, organization, content generation and workflow efficiency — without sacrificing the quality or originality that is in our clients’ best interest.
• Wants to learn and adapt as search engines, user behavior, and content strategy continue to evolve.
• Recognizes that changes in search directly impact how law firms attract and convert clients online.
• You do not need to be an AI expert for this role. We’re simply looking for someone who is paying attention, open-minded, and excited to grow alongside an evolving industry.

Preferred

• Previous agency experience.
• Familiarity with SEO tools such as Ahrefs, SEMrush, or Google Search Console.
• Excel or Google Sheets experience for content planning and reporting.
• Familiarity with local SEO concepts and conversion-focused website content.
• Comfort working inside content management systems such as WordPress.
• Ability to balance SEO goals, user experience, and brand voice.
• Experience working in legal, healthcare, finance, insurance, or other regulated/service-based industries.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance