Content Strategist, Paid Ads

Responsibilities

• Bring ad content in-house
• - Take over the paid ad content an agency produces today: copy, static concepts, short video scripts and variants
• - Scale output to 200–300 new creatives every week without letting quality slip
• - Keep a clear calendar of what’s launching, what’s in test and why
• Own the creative testing plan
• - Decide what we test: angles, hooks, offers and formats, by audience and channel
• - Review results with the paid media team every week and turn winners into the next round
• - Retire fatigued ads before they cost us
• Build the pipeline, with AI
• - Build workflows that take one brief to hundreds of on-brand variants, using Claude and our creative tools

Requirements

• - 7+ years in performance creative, paid social content or ad copywriting
• - You’ve produced ad creative at volume, hundreds of assets a week, and can show what testing taught you, in numbers
• - You have an eye for creative performance: you write sharp hooks and know a winning ad from a pretty one
• - You keep a deep bank of references across brands and categories, and you come to every review with new ideas
• - You think outside the box to scale creative testing: new formats, new angles and new ways to learn more per dollar
• - You’ve built content workflows with AI, with specific examples of what it changed
• - Comfortable in ad platform data such as LinkedIn Campaign Manager and Meta Ads Manager

Preferred

• - B2B SaaS, ad tech or CTV experience
• - Design or video editing skills in tools like Figma, Premiere or CapCut
• - Experience at a performance creative agency

Benefits

• - Variable pay — Based on real Vibe business goals.
• - Hybrid flexibility — We're in NYC's Flatiron District and our team is in 3x a week!
• - Full health coverage — Comprehensive medical, dental, and vision insurance.
• - 401(k) with matching — We invest in your future, not just your output.
• - Unlimited PTO — Take the time you need. We measure results, not hours.
• - Parental leave — Paid leave for all parents.
• - Annual offsite — The whole team, once a year, somewhere worth the trip.