Responsibilities

• Lead strategic development for integrated campaigns, brand platforms, content ecosystems, customer experiences, and new business opportunities.
• Translate business objectives, consumer insights, cultural trends, and market dynamics into clear strategic opportunities and creative briefs.
• Develop compelling creative strategies, campaign territories, positioning, messaging frameworks, and content strategies.
• Partner with Creative Directors, Copywriters, Art Directors, UX/UI Designers, and Content teams to develop ideas from strategy through execution.
• Connect brand strategy with the realities of digital, social, retail, e-commerce, performance marketing, and emerging platforms.
• Help create connected customer experiences across the full journey—from discovery and consideration through purchase, ownership, and advocacy.
• Bring a strong understanding of consumer behavior to products that often require research, comparison, and consideration before purchase.
• Translate complex technologies, product features, and functional benefits into simple, relevant, and emotionally engaging consumer propositions.
• Develop strategic frameworks that allow creative ideas to scale consistently across channels, audiences, and touchpoints.
• Partner with Media, Commerce, Analytics, and Performance teams to incorporate data, insights, and results into strategic development.

Requirements

• 8+ years of experience in creative strategy, brand strategy, advertising, integrated marketing, or a related discipline.
• Proven experience developing strategy for integrated campaigns and multi-channel brand experiences.
• Strong understanding of consumer behavior, culture, digital platforms, and the evolving customer journey.
• Demonstrated ability to turn complex business challenges into clear strategic opportunities and compelling creative direction.
• Strong conceptual thinking with the ability to collaborate closely with creative teams and influence the quality of the work.
• Experience working across brand, digital, social, retail, e-commerce, content, and/or performance marketing.
• Ability to understand and communicate complex products, technologies, and benefits in simple, compelling ways.
• Strong presentation, storytelling, and communication skills, with comfort presenting to senior clients and leadership.
• Experience working in a multidisciplinary agency or marketing environment.
• Experience with AI, emerging technology, or AI-enabled creative and strategic tools is a plus.

Preferred

• Experience with home appliances, consumer electronics, home accessories, furniture, décor, or related lifestyle categories preferred.
• Experience with AI, emerging technology, or AI-enabled creative and strategic tools is a plus.