Triangle-based candidates only

Burt’s is hiring a Content Strategist / Crew Chief to take full ownership of client content: strategy, execution, and performance.

This role is for someone who wants responsibility.

You will be accountable for:

• The quality of the content
• The performance of the content
• The output of the team producing it

If you’re looking for a role where you just execute tasks or “manage social,” this is not it.

If you want to lead, make decisions, and be responsible for outcomes—keep reading.

You will:

• Run point on client accounts
• Lead a team (social strategists, editors, producers)
• Review content daily (video, hooks, copy, pacing, structure)
• Make decisions quickly with incomplete information
• Communicate directly with clients—clearly and confidently
• Be expected to improve performance, not just explain it

There’s no hiding behind “creative preference” or “the algorithm.”

Your job is to figure out what works and make it repeatable.

• End-to-end content strategy across multiple accounts
• Team output and execution quality
• Content direction across video, copy, and structure
• Performance improvement (views, engagement, conversion where applicable)
• Translating business goals into content systems
• Turning feedback and data into better decisions
• Implementing direction and making it real

• Your accounts get better over time—consistently
• Your team produces stronger content with fewer revisions
• You can clearly explain what’s working and why
• Clients trust your judgment and look to you for direction
• You don’t wait for answers—you bring them

• You’ve owned content strategy before—not just posted or assisted
• You’ve improved performance or grown accounts in a meaningful way
• You’re comfortable leading creatives and giving direct feedback
• You can break down content at a detailed level (hooks, pacing, storytelling)
• You understand short-form deeply (TikTok, Reels, Shorts)
• You connect content to actual business outcomes
• You’re decisive, proactive, and accountable
• You communicate clearly—especially with clients

• Not a junior role
• Not a content scheduler
• Not a “wait for direction” position
• Not a pure creative role without accountability

You’ll have the opportunity to:

• Own real client outcomes (not just tasks)
• Build and lead systems, not just contribute to them
• Step into a leadership role quickly
• Work with a team that values speed, quality, and accountability

• Experience in agency environments
• Experience reviewing and improving content at volume
• Canva / Adobe / Final Cut (you won’t be the primary editor, but should understand creative workflows)