Content Strategist

New York City, NY (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own Cassidy\'s storytelling engine across video, social, and written content, aligning creator output with brand strategy and leadership narrative.

  • Video Production & Creative: from concept to publish across short-form, long-form, explainers, and series with full creative ownership.
  • Executive Narrative: translate the CEO\'s thinking into posts, videos, and stories that resonate with a 250k+ audience.
  • Brand & Channel Architecture: shape brand campaigns and a consistent voice across LinkedIn, X, Instagram, and TikTok, plus newsletter and product announcements.

Job Description

Responsibilities

  • Concept, script, shoot, edit, publish. You\'ll produce video across formats — short-form social, product explainers, thought leadership clips, long-form series — and have full creative control over the process.
  • Social Presence: Run Cassidy\'s presence on LinkedIn, X, Instagram, and TikTok. You\'ll develop original content for each with a clear voice and consistent cadence — not just repurposing what exists, but creating things worth stopping for.
  • Founder Content and CEO Partnership: You\'ll work closely with Justin on his personal content — helping translate his thinking into posts, videos, and stories that land with an audience of 250k+. You\'ll see how this company operates in real time, and you\'ll help shape how that story gets told publicly.
  • Brand Campaigns: Thoughtful digital campaigns that make a real impact. We\'re entering that phase as a company and it\'s an exciting time to be part of bringing it to life.
  • Newsletter and Written Content: Long-form posts, product launches, campaign copy, newsletter. You write well and you know the difference between content that informs and content that converts.

Preferred

  • Experience at a company known for strong brand and creative work
  • Background in SaaS, AI, or enterprise software
  • Motion graphics or animation skills
  • A portfolio that includes work you\'re genuinely proud of
Cassidy logo

Cassidy

Cassidy securely integrates with your tools and company knowledge to create custom automations that deliver outcomes from week one.

Traffic Signals

Monthly Visitors
48.6K
Monthly Google Ads Budget
$637
Traffic Source Mix
Search
30.7%
Direct
60.3%
Referral
5.9%
Social
2.5%
Paid
0.4%

Headcount Trend

Current headcount: ~45

Marketing Team

Marketing Team Size
3 (7% of company)

Funding

Total Funding
$3.7M
Last Raise
Seed, 2 years ago