Content Strategist

New York, USA (On-site)

$80K/yr – $100K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive end-to-end short-form content creation and growth for a founder-led startup, turning real company activity into scalable video across TikTok, Instagram Reels, and YouTube Shorts.

  • Own end-to-end content strategy and output
  • Data-informed, high-output creator who scripts, shoots, edits, and optimizes hooks
  • Direct collaboration with the founder; no layers or slow approvals

Job Description

Responsibilities

  • Own content strategy and output
  • Develop repeatable formats, series, and content angles
  • Identify what to create based on performance data and platform dynamics
  • Turn real company activity into compelling content
  • Produce high-performing short-form video
  • TikTok, Instagram Reels, YouTube Shorts
  • Script, film, and edit content end-to-end
  • Optimize for hooks, pacing, and retention
  • Edit and refine for performance
  • Strong captioning, structure, and timing

Requirements

  • Minimum: 1 video per day.
  • - Strategic thinker with strong creative execution
  • - High-output and self-directed
  • - Strong editor with a sharp sense of pacing and storytelling
  • - Data-aware — you understand what’s working and why
  • - Comfortable owning both direction and execution
  • - Deep familiarity with creator culture and platform trends is expected.
  • - You likely:
  • - have created a large volume of short-form content
  • - understand hooks, retention, and distribution deeply
  • - think in content systems, not one-off videos
  • - constantly identify content opportunities in real time

Preferred

  • You consistently produce content that performs
  • You make decisions based on data, not opinions
  • You turn everyday company activity into compelling content
  • You build systems that increase output and quality over time
  • You take full ownership of content as a growth channel
Bustem logo

Bustem

Bustem is revolutionizing brand protection for e-commerce businesses. Our platform empowers founders to safeguard their intellectual property and reclaim market share by automating the detection and resolution of creative asset theft and brand infringement. With 24/7 monitoring and a fully automated detection-to-resolution process, Bustem addresses a critical, unmet need for protecting e-commerce brands from copycats, setting a new standard for brand protection in the digital age. You can find us at https://bustem.com/

Founded in 2024
New York, New York, USA
18 employees (5 in marketing)

Traffic Signals

Monthly Visitors
3.5K
Traffic Source Mix
Search
19.4%
Direct
45.6%
Referral
5.9%
Social
27.5%
Paid
1.6%

Headcount Trend

Current headcount: ~24

Marketing Team

Marketing Team Size
4 (22% of company)