Responsibilities

• Creating a comprehensive content calendar to collaborate with cross-functional teams and align marketing campaigns for Real Estate & Direct to Consumer
• Monitoring and measuring the effectiveness and results of marketing campaigns and recommending ways to improve future content performance
• Working with the legal and compliance team to ensure the content complies with content governance guidelines and policies
• Developing and studying essential KPIs and metrics of content performance by working collaboratively with the data and analytics team
• Guiding the content production team for SEO optimization, video editing and graphic design to make it user and search-engine friendly
• Staying updated with the industry trends and algorithm changes affecting content and marketing directly or indirectly
• Execute informative and engaging content pieces such as articles and whitepapers, backed with thorough research
• Update and maintain the organization’s digital content
• Collaborate with all departments to identify trends and evaluate advertising to ensure it is aligned with the organization's mission, vision and values
• Maintain the company’s image, voice and identity