Responsibilities

• Develops content strategy for KUA’s social media channels to effectively reach the desired target audience and marketing goals
• Supports the development and implementation of KUA’s brand, voice and communication priorities ensuring that KUA is widely seen as a valued engagement and support platform for alumni and campus partners.
• Produces high-quality, engaging, original social media content that is creative, unique, in line with the latest trends and reflective of KUA’s overarching communications and marketing strategy.
• Promotes existing content from other resources, such as Crimson & Blue magazine and KU partners.
• Monitors KUA partners’ news and social channels for content to amplify.
• Manages content and engages in KUA’s social media communities, including evenings and weekends.
• Prepares analytics reports that communicate social media performance using key performance indicators.
• Plans, research, edits, and creates content and strategies for assigned alumni e-newsletters, email, thought leadership articles, and other materials.
• Creates and provides support/onboarding for new volunteer managed Affinity and Regional network social media accounts
• Creates standard operating procedures related to content approval, posting, and other related processes as needed.

Requirements

• Bachelor’s degree in communications, digital media, or related field.
• Three to five years of professional work experience.
• Exceptional written and oral communications.
• Meticulous attention to grammar, style, spelling, and editing.
• Experienced in both short-form and long-form writing.
• Skilled in digital content strategy.
• Experience using Facebook, X/Twitter, YouTube, Instagram, and LinkedIn professionally as well platform management systems including Sprout Social.
• Experience in email marketing and email marketing management systems.
• Ability to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently, as well as strong attention to detail.
• Proficient with Microsoft Office Suite.

Preferred

• Advertising, marketing, or public relations experience.
• Familiarity with project management software i.e. Trello, Monday, Basecamp, Jira.
• Familiarity with WordPress.
• Familiarity with Anthology, Salesforce, Marketing Cloud or other CRM systems.