Responsibilities

• Brainstorms content and writes copy for organization campaigns including bi-monthly job seeker e-blasts, print and online advertisements, brochures, web copy, and additional creative outlets.
• Provides consistency across internal and external communications for brand voice and messaging.
• Writes content that drives traffic to retail stores, captures attention for hiring sprees and other events, and brings awareness to Goodwill’s mission.
• Develops and updates key brand messaging through creative writing for various platforms including, blogs, emails, and text campaigns, and assists with content for social media platforms and video creation.
• Works with the in-house and agency teams to create persuasive and engaging content that drives conversations and gets remembered.
• Maintains a process for securing mission and writing-related success stories and continues to find ways to integrate into Goodwill’s storytelling process.
• Supports outlining of project timelines and collaborates with the marketing team to determine project components and due dates.
• Develops general organizational content including annual reports, website content, organization nominations, and more.
• Works with various individuals throughout the organization to support the crafting of written messages to a wide variety of audiences.
• Turns complex information into engaging, informative, and memorable content that connects with multiple audiences.

Requirements

• Bachelor's Degree or equivalent experience in, Marketing, Advertising, Communications, English, Anthropology, Business, or another related field, required.
• Minimum 3 years’ advertising agency experience as a Marketing Copywriter and/or Content Creator, developing copy and visuals for digital ad campaigns, email marketing, internal communications, leadership communications, and blogs/websites.
• Demonstrated excellence in written communication skills, including AP, news, business, persuasive writing, and writing for varied forms of media.
• Strong grammatical, proofreading and consistency using and creating style guides.
• Excellent interpersonal and presentation skills including proven effectiveness in one-on-one, group communications, and media relations.
• Demonstrated project management skills and strong attention to detail.
• Strong history of quickly building relationships, gaining credibility and partnering with department leaders and peers.
• Excellent internet search and navigation techniques required.
• Strong organizational skills.
• Strong MS Office skills.

Benefits

• 3 Medical Plans.
• Employer Funded Health Reimbursement Account (HRA).
• 3 Dental Plans.
• Vision Plan.
• 401K Traditional and Roth Plans.
• Employer Paid Life Insurance.
• Employee Assistance Program (EAP).
• Paid Time Off; Sick and Vacation.
• Paid Holidays.