Pinterest Content & Marketing Specialist (Organic & Paid)
Marble Systems Inc.
New York City, NY (Remote)
In-houseContractMid level
15 hrs ago
Content Specialist
New Jersey, USA (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 4 months ago
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Job Summary
Drive Giftogram’s content strategy and execution to support GTM, SEO impact, and revenue enablement across blogs, social, and sales materials.
- Own the blog end-to-end, from calendar to publishing and performance tracking.
- Must-have: 3–5 years in B2B content marketing with strong writing and editing skills.
- Standout: Manage a stable of freelance writers and collaborate across sales, product, and marketing.
Job Description
Responsibilities
- Own and evolve Giftogram's brand voice guidelines, ensuring consistency across every content format and channel, from website copy to sales decks to email sequences
- Think macro about content needs across the full GTM motion. Mapping what content exists, what's missing, and what should be prioritized based on pipeline stage, buyer type, and business goals
- Contribute content strategy and copy direction for social media, advising on how to repurpose and extend long-form content as social fodder across LinkedIn and other relevant channels
- Analytically articulate the role content plays in Giftogram's GTM motion, connecting content output to pipeline influence, SEO performance, and sales enablement impact
- Think beyond the written word! Understand when and how to deploy video, customer testimonials, research data, G2 review widgets, and other content formats to maximize impact at each stage of the funnel
- Own the Giftogram blog end-to-end, including editorial calendar, topic ideation, writing, editing, publishing, and performance tracking
- Develop long-form content including guides, thought leadership articles, and use case-driven pieces that serve both SEO goals and buyer education across HR, marketing, sales, and consumer audiences
- Apply SEO and AEO best practices to all content, structuring for search intent, featured snippets, and AI-driven search surfaces
- Write social copy and develop content frameworks that translate blog posts, research, and campaigns into platform-native content for LinkedIn and beyond
- Develop video scripts for product explainers, customer stories, and campaign content in collaboration with internal stakeholders and external producers
- Partner with the Sales Enablement Specialist to write and edit customer-facing assets including one-pagers, pitch decks, capability overviews, and email sequences, ensuring brand voice and messaging consistency throughout
- Own the end-to-end production of case studies including coordinating with customers, sales, and internal stakeholders to capture the story, write the narrative, and package it for use across sales, marketing, and the website
- Advise on how to leverage G2 reviews, customer proof points, and third-party validation more effectively across the website, sales materials, and campaigns
- Contribute to the development of original research reports on an as-needed basis. You’ll support narrative development, data storytelling, and content packaging from raw findings to polished, publishable output
- Manage an ongoing stable of freelance writers, both creative and technical, providing clear briefs, editorial feedback, and quality control to ensure output meets Giftogram's standards
- Source and onboard new freelance talent as project needs evolve, building a reliable bench of writers across relevant content categories
Requirements
- 3–5 years of experience in content marketing, editorial, or a writing-focused B2B marketing role
- Exceptional writing and editing skills across formats, you can write a compelling blog post, a crisp one-pager, and a punchy email sequence, and you know the difference between all three
- Working knowledge of SEO and AEO best practices, you understand how to write for both human readers and search engines, including how content performs within AI-powered search tools like Google's AI Overviews and Perplexity
- Experience with SEO tools such as Semrush or Ahrefs and web analytics platforms such as GA4
- Experience managing freelance writers or contributors, with the ability to brief, edit, and maintain quality at volume
- Familiarity with HubSpot for email content and basic campaign support
- Strategic thinker who can connect content output to business outcomes and communicate that connection clearly to stakeholders and executives
- Highly collaborative, you work well with sales, account managers, product, and marketing peers and know how to gather input without losing editorial control
- Curious about new technology and quick to adopt it. You actively use AI tools to research faster, draft smarter, and scale content output without sacrificing quality
Preferred
- Familiarity with gift card, rewards, incentives, or loyalty categories
- Experience writing for multiple B2B buyer personas (HR, marketing, sales, finance)
- Background in or exposure to original research, data storytelling, or report production
Benefits
- Competitive base salary + discretionary annual performance bonus
- 401(k) with company match
- Medical, Dental, and Vision insurance
- On-site in Whippany, NJ
- 15 PTO days + paid holidays
- High-visibility role with direct impact on revenue and growth
- Collaborative, fast-moving team that values initiative and ideas
- A product people genuinely love sending and receiving
Giftogram
4.0 Glassdoor
Giftogram empowers our partners to build better relationships with their employees and their customers through acts of appreciation. Since 2012, we’ve helped our customers send hundreds of millions of gift cards worldwide. Giftogram’s best-in-class B2B platform focuses on the features you and your recipients actually need— and we offer 24/7 support because we believe our customers come first. Giftogram is built on an unwavering commitment to customer satisfaction and user experience. We are one of the top B2B gift card platforms on G2. Giftogram was recently ranked in the top 15 highest-satisfaction software companies for 2025 out of more than 10,000 eligible companies, including the top Rewards and Incentives company.Giftogram is the best way to appreciate, reward, and motivate employees, customers, and partners. We feature a wide choice of national brands, local favorites, and charitable options—all with no fees, minimums, or upfront costs. Each recipient can personalize their gift for what they truly care about. Giftograms can be sent internationally (in local currencies), and we offer digital and physical options so every reward can be securely sent and personalized for a memorable experience.Trusted by thousands of the world’s leading organizations, Giftogram’s mission is to enable our partners to create unforgettable moments of appreciation for every recipient every time. Learn more at https://giftogram.com/
Traffic Signals
Monthly Google Ads Budget
$102.3K
