Content Specialist - Digital Content

Responsibilities

• Research, write, edit and update compelling, audience-centered healthcare content for websites, content hubs, marketing channels, and other marketing and communication materials.
• Collaborate with cross-functional teams—including designers, photographers, videographers, marketing partners, and clinical service lines—to translate complex healthcare information into clear, engaging, and high-impact cross-channel content.
• Support and/or lead content development and editorial planning, while managing multiple projects, timelines, deadlines and priorities, including content packaging, messaging recommendations, content hierarchy and organization.
• Manage assigned content channels and complex, cross-functional initiatives end-to-end as the central producer, overseeing editorial pipelines, visual asset creation (photography/design), and freelance contributors, while executing hands-on writing, editing and optimization.
• Support marketing and communications strategies and broaden brand visibility across the entire content lifecycle by leveraging analytics, keyword research, landscape analyses, and audience insights to both guide net-new content creation and systematically evaluate, audit, and rewrite underperforming assets.
• Utilize AI tools to accelerate research, content ideation and SEO/AEO strategy, leveraging technology as an assistant to elevate—rather than replace—original writing and human editorial judgment.
• Format, edit and publish content within the content management system (CMS), applying on-page optimization techniques to improve page structure, metadata, headings and internal linking.
• Use project management and content workflow tools to support content production from planning through clinical review, formatting and final distribution, while identifying opportunities to optimize workflows and improve productivity.
• Champion content quality, accuracy and editorial standards (including AP style) to ensure all deliverables are emotionally resonant and reflect a consistent brand voice grounded in expertise and empathy, while helping evolve editorial standards to better serve audiences and strengthen brand consistency.
• Adapt writing style, length and structure to support multimodal content delivery, producing engaging articles, quick summaries, structured FAQs, and other web components that meet diverse user needs. Apply accessibility, readability and health literacy best practices to all content, including plain language and effective heading structure.

Requirements

• Education : Bachelor’s degree in English, Journalism, Communications, Marketing or a related field.
• Experience :
• Two (2) or more years of experience in writing, editing or content marketing required.
• Two (2) or more years of experience with SEO, digital marketing and content performance optimization required.
• Portfolio requirement: Candidate must submit writing samples, demonstrating compelling narrative storytelling and/or performance-driven marketing content.
• Unique or Preferred Skills :
• Deep knowledge of SEO and AEO, including keyword strategy, content structure and search-focused writing techniques.
• Strong understanding of digital content best practices, content marketing and storytelling across websites, email, patient portals and other communication channels.
• Knowledge of plain language principles, health literacy standards and digital accessibility best practices.
• Exceptional writing, editing, proofreading and interviewing skills, with the measurable capability to create clear, concise and engaging branded content for diverse audiences.

Preferred

• Ideal Attributes: - Curious and proactive about healthcare trends, audience interests and emerging digital distribution opportunities. - Accountable and proactive, demonstrating a strong sense of personal ownership and initiative. - Articulate and poised when communicating with patients, physicians and senior stakeholders. - Emotionally intelligent and highly collaborative, demonstrating a professional and team-oriented approach to problem solving. - Passionate about shaping meaningful content that helps patients, team members and communities make informed decisions about their health. - Technical Aptitude: - Experience using project management and workflow tools (e.g. monday.com or Asana). - Experience applying AI tools (e.g. Gemini, ChatGPT or Claude) to research and content ideation. - Experience using content management systems (CMS) and digital publishing workflows. - Proficiency in web analytics and SEO tools to measure and optimize content performance. - Familiarity with customer relationship management (CRM) and email marketing tools for newsletter management. - Strong understanding of emerging generative AI search technologies and answer engine optimization (AEO). - Proficiency in Microsoft Office applications including Outlook, Word and PowerPoint.

Benefits

• Incentive pay for select positions
• Opportunity for annual increases based on performance
• Career Pathways to Promote Professional Growth and Development
• Various Medical, Dental, Pet and Vision options
• Tuition Reimbursement
• Free Parking
• Wellness Program Savings Plan
• Health Savings Account Options
• Retirement Options with Company Match
• Paid Time Off and Holiday Pay