Content Specialist

Los Angeles, CA (Remote)

Salary Not AvailableFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Description

Our Mission: Bring biblical clarity and daily guidance to people seeking God in a chaotic world.

Before you apply, watch our content:

  • Instagram: @johnnychanglive & @unlearnedwisdom

  • YouTube: @johnnychanglive & @unlearnedwisdom

  • TikTok: @theejohnnychang

Location: U.S. (L.A. preferred), Remote
Type: Contract
Contract Hours: 20-25 hours/month
Reports to: Devon, Head of Content
Tools: Frame.io, ClickUp, Discord

The Role

Every piece of content COTH publishes is someone's first encounter with the gospel. A 30-second video might be the thing that stops someone mid-scroll and starts them on a path toward building a real relationship with God. You are the person who makes sure that moment hits as hard as it possibly can.

You are the quality filter between our editors and our audience. You review every short-form video before it goes live and give specific, tactical feedback that elevates it. Not "this needs work." You tell the editor exactly what to fix: the hook is too slow, the text placement blocks the subject at 0:03, the punchline lands at :42 but retention drops at :35 so move it up. Your eye for detail has a direct line to someone's spiritual life. Prove yourself on short-form, and this role expands into long-form video review with increased comp.

What You'll Own

  • Review ~40 short-form videos/month in Frame.io with timestamped, specific feedback on hooks, pacing, storytelling, text placement, audio, and scroll-stop moments. 90% of your time is here.

  • Manage your review queue within two-week sprint cycles, ensuring every video gets 1-2 revision rounds before publish

  • Track content performance across TikTok, Instagram Reels, and YouTube Shorts and translate data into actionable recommendations ("this hook style averages 2x the retention of our standard openings, let's use it more")

  • Surface 2-3 new format or content ideas per month based on what's trending in short-form across platforms (not just faith content, any viral mechanics COTH can adapt)

  • Collaborate directly with editors and Devin via Discord and ClickUp to keep feedback loops tight and deadlines hit

  • Have direct access to platform analytics and a seat in monthly content strategy sessions so your feedback is always data-informed

What Success Looks Like (First 90 Days)

Objective 1: Own the Review Process

  • Complete your first full sprint cycle (20 video reviews with revisions) by Day 14

  • Hit 100% on-time review completion across all sprint cycles by Day 30

  • Establish a personal review workflow and feedback template, reviewed and approved by Devin, by Day 21

Objective 2: Make the Content Better

  • Baseline our average view count in Week 1. Target a 15% increase in average views per video by Day 90.

  • At least 3 videos where your feedback demonstrably changed the final edit outperform our 30-day rolling average by 25%+

Objective 3: Start Thinking Ahead

  • Deliver at least 2 new format or content ideas per month starting Month 2, with a brief explanation of why you think they'll work and examples from other creators

  • Identify and document COTH's top 5 highest-performing short-form content patterns (hooks, formats, topics) by Day 45

This Role Is NOT For You If:

  • You give vague feedback. "Make it more engaging" is not a note. "The hook needs to create an open loop in the first 1.5 seconds. Try leading with the conflict instead of the setup" is a note.

  • You've never reviewed content for a creator or brand where your feedback directly changed what got published.

  • You consume short-form content casually but can't explain why a specific video went viral at a granular level (hook structure, retention curve, scroll-stop trigger, audio choice).

  • You miss deadlines. Sprint cycles are non-negotiable. If you can't manage 40 reviews in two weeks consistently, this isn't the right fit.

  • You need to be managed closely. You'll get direction from Devin, but day-to-day you need to own your queue and flag problems before anyone asks.

  • Your background is primarily in written content, social media management, or graphic design, not video-specific review. Adjacent experience does not qualify.

Non-Negotiable Requirements

  • 3+ years in content strategy, content review, or editorial roles specifically for video at a creator, brand, or media company. You've either grown your own video pages to a significant audience or worked for a major content creator/company where you directly contributed to measurable video growth.

  • You MUST provide proof. A portfolio, case study, or analytics screenshots showing specific content decisions you made and the results they drove. "I helped grow the channel" with no numbers will be immediately passed over.

  • Deep fluency in short-form video mechanics: hooks, retention, pacing, platform-specific algorithm behavior across TikTok, Instagram Reels, and YouTube Shorts

  • Experience giving direct, timestamped creative feedback to video editors with measurable results

  • Proficiency with Frame.io (or similar review tools), ClickUp, and Discord

  • Strong written communication. Your application is your first audition. If it contains typos, vague language, or reads like it was generated by AI with no personal voice, it will not advance.

Compensation

$2,500/month (contract, 20-25 hours/month)

Bonus: $75 per video that crosses 1,000,000 views on any single platform (TikTok, Instagram, or YouTube, whichever hits first; does not stack across platforms for the same video).

Compensation increases when the role expands to include long-form video review.

How to Apply

Send your application with ALL of the following. Incomplete applications will not be reviewed.

  1. Resume

  2. Proof of results. Portfolio, case studies, or analytics screenshots showing content decisions you made and the measurable impact they had. Before/after data, growth metrics, specific examples. No proof, no interview.

  3. Loom video showing us why you're the right person for the job

  4. Pick any COTH short-form video published in the last 30 days. Give us specific, timestamped, tactical notes on how it could perform better.

Our Core Values

  1. Keep God First - We focus on the gospel and how it can impact peoples' lives.

  2. Radical Accountability - We own outcomes, not intentions. You come with solutions, not problems.

  3. Move with Urgency & Discipline - We act quickly on the most impactful tasks. You're not scared to make calculated decisions with incomplete information.

  4. Committed to Systems & Processes - We build systems so excellence doesn't depend on individuals. We build for scale.

  5. Embody Grace For Each Other - Always speak honestly and openly address issues, but remember that everything comes through grace.

Core Of The Heart logo

Core Of The Heart

Core of the Heart is a global Christian community led by Minister Johnny Chang — a man whose life story could only be written by God.Minister Johnny spent over 13+ years in the prison system, entering at just 12 years old. After his release, he was prepared to die in the streets until he experienced a rare and undeniable encounter with God - a moment that changed everything. With no desire for recognition, Johnny began his spiritual journey, sharing the gospel in hospitals, prisons, recovery centers and anywhere people would listen. For eight years, he poured out the Gospel quietly, faithfully.Then his interview on a YouTube channel called, Soft White Underbelly, went viral. Millions were moved by his life story. What they saw wasn’t a man promoting religion. They saw a man carrying the Gospel with the scares to prove it. From that moment, the Core of the Heart movement began. We are now a growing community of over 2 million+ people who are tired of the lies this world sells — that peace comes from doing more "work", that healing is a solo mission, that God is distant.We believe the Gospel is real. That you were never meant to carry your pain alone.Through our platform, you’ll learn how to truly understand the Bible, walk with God daily, and experience the kind of peace this world can’t manufacture. Our program includes Bible class, live events, tons of online content, prison ministry, and more. Beyond the ministry, we are building a family. Core of the Heart exists to help you gain a deeper understanding of the Bible & get closer with God, to unlock true peace and happiness. Live the life that God wants you to 🕊️

Founded in 2024
Los Angeles, California, USA
4 employees (3 in marketing)