Responsibilities

• Own and manage the organic content calendar across Instagram and Facebook
• Guide caption writing and creative assets while ensuring all content reflects the founder's educational voice and brand standards
• Direct the internal creative/videographer team for Reels, static posts, Stories, and campaign content
• Create social content directly when needed, including copywriting, simple graphic creation, story content, and mobile-first content capture
• Manage community engagement — respond to DMs, comments, and mentions in a timely, on-brand manner
• Develop and maintain a consistent posting cadence with a mix of educational, promotional, and community-driven content
• Monitor social conversations, audience sentiment, competitor activity, and emerging wellness trends to identify content opportunities and customer insights
• Support the DTC & Performance Marketing Manager in executing paid social campaigns on Meta (Instagram and Facebook)
• Propose paid social creative concepts and audience ideas informed by organic performance data
• Monitor and report on paid social performance within platforms; surface insights to the DTC Manager

Requirements

• Bachelor's Bachelor's degree in Marketing, Communications, or related field
• 6-10 years of experience in social media marketing with hands-on channel management
• Demonstrated experience growing an Instagram presence - organic and paid
• Experience developing and scaling educational content initiatives across YouTube or other video-first platforms, including audience growth and content programming
• Experience managing or supporting founder-led, executive, practitioner, or personality-driven social media accounts
• Comfortable directing creative teams for content production
• Strong community management skills with a customer-first mindset
• Analytical — able to read platform data and translate it into content decisions
• Experience using social scheduling, analytics, or social media management platforms

Preferred

• Experience in nutraceuticals, supplements, functional food, wellness, or healthcare-adjacent brands
• Experience sourcing, briefing, and managing creators and/or UGC content
• Familiarity with TikTok, Reddit community management, YouTube content strategy, or LinkedIn employer branding
• Experience working in regulated industries with content compliance considerations
• Familiarity with tools such as Meta Business Suite, Meta Ads Manager, Sprout Social, Hootsuite, Later, Canva, Google Analytics, or similar platforms

Benefits

• Salary Range: $115,000 - $130,000 annually, depending on experience and qualifications
• Eligible for a discretionary company-wide bonus
• Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
• Paid Time Off, Eight (8) Company Holidays
• 401(k) with Company Match - up to 4.5%
• 100% Company Life Coverage
• 100% Short Term Disability Coverage
• Gym Membership Reimbursement
• Vitamin Allowance + Discounts
• Company-Funded Health Savings Account ($1,600/year)