Responsibilities

• Organic Social — Instagram & Facebook: Own and manage the organic content calendar across Instagram and Facebook; Guide caption writing and creative assets while ensuring all content reflects the founder's educational voice and brand standards; Direct the internal creative/videographer team for Reels, static posts, Stories, and campaign content; Create social content directly when needed, including copywriting, simple graphic creation, story content, and mobile-first content capture; Manage community engagement — respond to DMs, comments, and mentions in a timely, on-brand manner; Develop and maintain a consistent posting cadence with a mix of educational, promotional, and community-driven content; Monitor social conversations, audience sentiment, competitor activity, and emerging wellness trends to identify content opportunities and customer insights
• Paid Social Execution: Support the DTC & Performance Marketing Manager in executing paid social campaigns on Meta (Instagram and Facebook); Propose paid social creative concepts and audience ideas informed by organic performance data; Monitor and report on paid social performance within platforms; surface insights to the DTC Manager; Ensure paid social creative is aligned with organic brand voice and content standards
• Founder Content & Brand Voice: Maintain and apply the founder's educational voice across all social content; Coordinate with the founder and creative team for periodic content shoots as founder-led content programming develops; Support planning for future live sessions and long-form founder content as this programming is built out; Help identify content opportunities that strengthen the founder's authority, credibility, and audience engagement
• Community Management & Compliance: Manage community interactions in accordance with company policies and regulatory requirements; Escalate customer service issues, product complaints, medical questions, adverse events, and sensitive inquiries to the appropriate internal teams; Ensure all social media content complies with applicable FDA, FTC, platform, and company guidelines; Maintain brand-safe community management practices across all social channels
• Analytics & Reporting: Track and report on key organic metrics, including follower growth, engagement rate, reach, impressions, content output volume, and community response metrics; Monitor paid social performance and consolidate reporting for DTC Manager review; Use data to identify which content formats, topics, and cadences are driving results; Deliver a recurring social performance summary to the Director of Strategy; Provide recommendations based on performance data, audience behavior, and emerging platform trends
• Social Operations & Process Development: Establish scalable workflows, content planning processes, reporting frameworks, and community management standards; Help evaluate and implement social media management, scheduling, listening, and reporting tools as needed; Build documentation and best practices that support future team growth and channel expansion
• Cross-Functional Collaboration: Partner with the DTC & Performance Marketing Manager on paid social strategy, creative briefing, and performance reporting; Pull from the internal creative team's asset library; brief and direct new asset production as needed; Loop into the Customer Care team for insights on common customer questions, feedback themes, and community sentiment to inform content
• Platform Expansion (Future State): Build and scale the company's founder-led digital education platform by establishing YouTube and other video channels as primary destinations for expert health education and audience engagement; Lead setup and launch of TikTok organic presence and support evaluation of TikTok Shop in coordination with the DTC & Performance Marketing Manager; Build a Reddit presence through organic community participation — engaging in relevant subreddits and positioning the brand as a trusted educational voice without overt promotion; Support LinkedIn employer brand presence in partnership with HR once cross-functional ownership is established; Recommend prioritization, timing, and resource requirements for expansion into new social platforms; Bring platform knowledge and best practices to inform timing and approach for each new channel launch

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• 6-10 years of experience in social media marketing with hands-on channel management
• Demonstrated experience growing an Instagram presence - organic and paid
• Experience developing and scaling educational content initiatives across YouTube or other video-first platforms, including audience growth and content programming
• Experience managing or supporting founder-led, executive, practitioner, or personality-driven social media accounts
• Comfortable directing creative teams for content production
• Strong community management skills with a customer-first mindset
• Analytical — able to read platform data and translate it into content decisions
• Experience using social scheduling, analytics, or social media management platforms

Preferred

• Experience in nutraceuticals, supplements, functional food, wellness, or healthcare-adjacent brands
• Experience sourcing, briefing, and managing creators and/or UGC content
• Familiarity with TikTok, Reddit community management, YouTube content strategy, or LinkedIn employer branding
• Experience working in regulated industries with content compliance considerations
• Familiarity with tools such as Meta Business Suite, Meta Ads Manager, Sprout Social, Hootsuite, Later, Canva, Google Analytics, or similar platforms

Benefits

• Salary Range: $115,000 - $130,000 annually, depending on experience and qualifications
• Eligible for a discretionary company-wide bonus
• Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
• Paid Time Off, Eight (8) Company Holidays
• 401(k) with Company Match - up to 4.5%
• 100% Company Life Coverage
• 100% Short Term Disability Coverage
• Gym Membership Reimbursement
• Vitamin Allowance + Discounts
• Company-Funded Health Savings Account ($1,600/year)