Responsibilities

• Social Media & Content Strategy – Owns GEDP's social media presence across Instagram, Facebook, and other active platforms — developing and executing a content strategy that builds audience, drives engagement, and reflects the organization's brand voice
• Builds, maintains, and operates the content calendar — integrating GEDP's event schedule, program milestones, market programming, and organizational announcements — and holds the organization to it
• Monitors social media analytics and provides regular reporting on performance — reach, engagement, follower growth, and content effectiveness — with recommendations for improvement
• Stays current on social media trends, platform updates, and content formats relevant to GEDP's audiences and mission
• Manages GEDP's social media scheduling tools, including Sprout Social, to plan and publish content across platforms
• Easton Public Market — Content & Programming Support – Serves as the dedicated content voice for the Easton Public Market, developing and executing social media and digital content that reflects the Market's identity, vendors, and programming across its day-to-day operations and special events
• Covers EPM programming series — including Acoustic Kitchen, Sunday Sounds, Plaza Parties, and other recurring or one-time activation events — with real-time content capture and fast-turn social distribution
• Develops content that highlights EPM vendors, seasonal offerings, and market culture in a way that drives foot traffic, vendor awareness, and community engagement
• Coordinates with EPM staff on upcoming programming, vendor news, and market milestones to ensure content is timely, accurate, and proactive
• Maintains a distinct but complementary content presence for EPM across its social channels, consistent with GEDP's overall brand standards

Requirements

• Bachelor's degree in Communications, Journalism, Marketing, Digital Media, or related field; 4–6 years of experience in content creation and social media management, including at least one role with full ownership of an organization's social presence
• Demonstrated ability to work independently and set their own priorities; this role is expected to operate with direction, not supervision, and to bring a plan rather than wait for one
• Readiness to supervise a junior team member as the function grows
• Demonstrated social media ownership experience — not just posting, but building strategy, growing audience, and analyzing performance across Instagram and Facebook at minimum
• Strong writing skills with a clear, natural voice; ability to write in an organization's established tone rather than defaulting to generic or AI-generated language
• Photography skills and comfort capturing content in fast-moving, outdoor, and low-light event environments; a personal camera (DSLR or mirrorless) or strong smartphone photography practice is expected
• Short-form video production and editing experience — Reels, Stories, TikTok-style content; proficiency with mobile editing apps (CapCut, Adobe Premiere Rush, or similar)
• Proficiency with social media management tools; experience with Sprout Social preferred
• Familiarity with email marketing platforms and basic analytics
• Strong organizational skills and ability to manage a content calendar across multiple programs, markets, and events simultaneously

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance