Content & Social Media Lead

New York, USA (On-site)

$100K/yr – $140K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive crypto content and social presence as Content & Social Media Lead, building a high-velocity narrative engine.

  • Own the end-to-end content & posting across X and LinkedIn, with a data-informed growth plan.
  • Must-have: Crypto-native writing with insider language and crisp clarity.
  • Standout: AI tool proficiency to move 10x faster without robotic output.

Job Description

Responsibilities

  • Platform Ownership: Managing their presence on X and LinkedIn, including voice, cadence, and growth strategy
  • Content Creation: Transforming internal data, stories, and "Good Game" content into high-performing threads, clips, and short-form video
  • High-Leverage Copywriting: Writing and refining copy for their website, lifecycle emails, event communications, and DAO updates
  • Systems Management: Running a streamlined content calendar with clear pillars and repurposing workflows, managing contractors as needed
  • Data-Driven Iteration: Tracking intent signals (DMs, application starts) and doubling down on what works

Requirements

  • Crypto-Native: You understand the culture, the tech, and the language. You can write like an insider
  • Exceptional Writer: You have a "taste" for what is sharp, crisp, and high-clarity. You know how to avoid "cringe" while taking calculated risks
  • High Agency: You don't wait for a brief. You find the story, pull the thread, and ship
  • AI Proficient: You use modern AI tools to move 10x faster without ever letting the output sound robotic
  • Platform Expertise: Proven ability to grow audiences on X and expand beyond the crypto bubble
  • Location: Ability to work on-site in NYC

Preferred

  • A strong creative network in NYC (video, photo, editing)
  • 5-10 links to original content (threads, essays, or landing pages) that show a unique voice
  • Experience in content-heavy roles at top protocols, funds, or high-growth startups

Benefits

  • Competitive Compensation: $100k-$140k base salary + 0.1%-0.2% equity (depending on experience)
  • High-Impact Environment: Work in a small, high-trust team alongside alumni from Meta, Coinbase, and YC
  • Network: Direct access to the most ambitious founders in the world and backing from top-tier venture firms like Founders Fund and Multicoin
  • Career Acceleration: Your work will directly shape how the next generation of founders discovers their ecosystem
MLabs logo

MLabs

B.TECH stands as a dynamic Egyptian narrative embodying innovation, expansion, and influence. Our story began in 1997 with the introduction of Egypt's first electronics retail concept, we pride in our unrivaled position, with a wide network of over 175 stores across Egypt. Our success is underlined by leading the digital retail revolution in the Middle East and introducing our unique financing solutions, which have played a pivotal role in gaining unparalleled popularity among the Egyptian market, which positioned us as the number one choice for consumers and cemented our status as a powerhouse of innovation and market expansion. Our dedicated team, now over 5k strong, reflects our strong growth strategy centered on digital transformation, technology integration, and achieving success across a variety of dynamic, high-growth business sectors.

Founded in 1997
Nasr City, Cairo, EGY
4.2K employees (216 in marketing)

Traffic Signals

Monthly Visitors
9.2M
Traffic Source Mix
Search
23.2%
Direct
52.6%
Referral
16.8%
Social
6.8%
Paid
0.4%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
183 (4% of company)
Median Tenure
0.7 years
Marketing Roles Posted (Last 30 Days)
5