Content & Social Media Executive

Responsibilities

• Copywriting
• Researching, writing and proofing inspiring copy that brings campaigns to life, including but not limited to, crewclothing.com web pages, emails, in-store point of sale and print publications
• Liaising closely with the buying and e-commerce teams to write inspiring, informative and accurate product copy across all categories and managing the sign off process
• Ownership over the brand’s blog ‘Crew Life’, writing regular SEO-optimised editorial features and managing their delivery with the creative and e-commerce teams
• Writing the seasonal in-store training packs, spotlighting interesting product selling points and outfitting advice
• Acting as a guardian for the Crew tone of voice, adhering to the style guide at all times and adding to it to further enhance the brand’s language
• Proofing all marketing collateral including checking offer copy, product codes and prices
• Assisting the Content Editor in planning the social media calendar in line with the seasonal marketing plan and product stories
• Writing all social media copy in line with the Crew TOV, ensuring complete consistency at all times
• Full ownership over its daily implementation, scheduling all copy, imagery and links in advance and uploading content such as Instagram Stories at weekends if necessary

Requirements

• Strong communication and interpersonal skills, both written and oral
• Excellent organisational skills, time management and the ability to prioritise workload
• Meticulous attention to detail
• Commercial awareness
• Demonstrate initiative and ability to work independently and within a team
• Operate effectively in a fast-paced environment, able to adapt to change and redefine goals as necessary
• Ability to successfully manage a number of projects simultaneously
• A strong interest in marketing and content
• Knowledge of SEO and its best practices
• Be flexible to work weekends for store events and social scheduling

Preferred

• English literature, language or journalism degree
• Experience managing a brand’s social media channels
• Interest in fashion
• Interest in writing