Responsibilities

• Building and executing content strategies tailored to each client's brand, audience, and goals
• Creating content that actually performs in different formats: graphics, captions, reels, stories (Canva is your best friend)
• Writing copy that sounds like a real person, not a robot (Chatgpt is not your friend) or a press release
• Staying ahead of trends, algorithm shifts, and platform updates so clients are never behind
• Monitoring comments, DMs, and community engagement to keep audiences warm and loyal
• Tracking analytics and using data to make smarter decisions, not just report numbers
• Pivoting quickly when a trend hits or a client has a launch or moment worth capitalizing on
• Spotting growth opportunities and bringing ideas to the table before anyone has to ask

Requirements

• Proven experience in social media content creation, strategy, and copywriting
• Proficient in Canva and Google Workspace
• Comfortable across Instagram, Facebook, TikTok, LinkedIn, Pinterest, and wherever the next platform takes us
• A solid understanding of the health & wellness space — you don't need to be a practitioner, but you need to understand the basics and be willing to learn
• Highly organized, deadline-driven, and able to juggle multiple accounts without dropping the ball
• Strong communicator with a collaborative, team-player attitude
• Able to analyze performance data and actually use it to adjust strategy
• Comfortable using AI tools to support your workflow and analyze accounts but your voice and judgment always lead. If the content doesn't sound like a human wrote it, it's not ready.

Preferred

• Paid ads experience is a plus, not a requirement