Responsibilities

• Develop and own content strategy for an assigned industry vertical, grounded in company business objectives and the needs of customers and end users within that segment.
• Lead the planning, creation, delivery of on-brand content across the customer journey, from awareness through consideration.
• Drive brand awareness and share of voice within your vertical through strategic content programs that position Lytx as a credible, authoritative voice in the market.
• Optimize content for SEO and AEO, ensuring Lytx content surfaces in traditional search results and AI-generated answers; track and report on performance against SOV, ranking, and visibility KPIs.
• Partner with demand generation teams to ensure content strategy supports top-of-funnel pipeline motions, increasing brand awareness and conversion rates.
• Serve as a key contributor to corporate-level positioning and messaging strategy, with a vertical-specific lens.
• Provide counsel and content strategy support to executive leadership for keynote speeches and other high-visibility speaking engagements.
• Align cross-functionally with other content practitioners, including those owning other industry verticals, to create a cohesive content experience and consistent messaging strategy across the customer journey.
• Assess content discovery and planning needs, ensuring the right content activities are prioritized and executed within your vertical.
• Measure content performance against industry best practices, competitive benchmarks, and strategic business objectives; provide regular reporting on SOV, SEO, AEO, and brand awareness metrics.

Requirements

• Bachelor's degree in Communications, Marketing, or a related field
• 6+ years of experience as a content strategist, content marketer, or related role
• Demonstrated expertise in content strategy with strong analytical skills to gather business and audience insights and translate them into a long-term content vision
• Hands-on experience with SEO strategy and a working knowledge of AEO — including how large language models surface content and how to optimize for AI-generated answers
• Experience tracking and reporting on share of voice, search visibility, and brand awareness metrics
• Experience aligning content strategy with demand generation goals, including top-of-funnel awareness and conversion programs

Benefits

• Medical, dental and vision insurance
• Health Savings Account
• Flexible Spending Accounts
• Telehealth
• 401(k) and 401(k) match
• Life and AD&D insurance
• Short-Term and Long-Term Disability
• FTO or PTO
• Employee Well-Being program
• 11 paid holidays plus 1 inclusive holiday per year