Senior Amazon Content & SEO Specialist
Bellevue, WA (On-site)
Posted 3 days ago
Job Description
Responsibilities
- Own and continuously optimize Amazon product listings across Micro Ingredients, NatureBell, and Deal Supplement, with a strong focus on improving conversion rate, customer experience, and content quality.
- Partner with Brand and Design teams to develop scalable creative frameworks for Amazon listing images, A+ Content / EBC, Brand Story, and other product detail page content, ensuring consistency across key product lines.
- Audit and improve listing completeness and accuracy, including product attributes, titles, bullet points, descriptions, backend search terms, and other catalog information across a large SKU portfolio.
- Segment and prioritize ASINs based on business impact and performance, with particular focus on top-performing and high-potential products, and develop ongoing optimization plans accordingly.
- Use Amazon SEO, keyword research, customer insights, competitor analysis, and performance data to improve product discoverability while maintaining clear, persuasive, and conversion-focused content.
- Monitor CTR, CVR, traffic, ranking, and sales performance to identify optimization opportunities and measure the impact of listing and content changes. Conduct A/B tests or structured content experiments when appropriate.
- Build repeatable content standards, templates, SOPs, and QA processes to improve consistency and efficiency across a large multi-brand catalog.
- Stay current on Amazon content requirements, marketplace trends, category competition, and best practices, particularly within supplements, health, and wellness.
- As capacity and business needs evolve, help extend successful content and optimization practices to Shopify and other e-commerce platforms.
Requirements
- 3+ years of hands-on Amazon content, listing optimization, or Amazon SEO experience, ideally within consumer products, supplements, health, beauty, grocery, or another competitive e-commerce category.
- Proven experience creating and optimizing Amazon product detail pages, including titles, bullet points, product attributes, A+ Content / EBC, backend content, and listing images or creative briefs.
- Strong understanding of Amazon SEO and keyword optimization, including keyword research, relevance, indexing, search visibility, and effective keyword placement.
- Strong understanding of conversion-rate optimization and the ability to connect content and creative changes to metrics such as CTR, CVR, traffic, ranking, and sales.
- Experience using Amazon Seller Central and Amazon performance or keyword data to identify opportunities and make informed content decisions.
- Experience managing and prioritizing content across multiple products, SKUs, or ASINs in a fast-paced e-commerce environment.
- Strong attention to detail and the ability to maintain accurate, consistent product information across a large catalog.
- Strong cross-functional collaboration skills, particularly when working with brand, design, advertising, product, and e-commerce teams.
- Comfortable working independently, taking ownership of projects, and building processes in a growing organization.
Preferred
- Experience in CPG, dietary supplements, health, wellness, beauty, or related consumer product industries.
- Experience managing or optimizing a large Amazon catalog or multi-brand portfolio.
- Experience with Amazon tools and data sources such as Brand Analytics, Search Query Performance (SQP), and Manage Your Experiments.
- Experience with third-party Amazon research and optimization tools such as Helium 10, Jungle Scout, or Data Dive.
- Experience developing Amazon content templates, creative guidelines, SEO standards, SOPs, or QA workflows.
- Familiarity with dietary supplement content requirements and health-claim limitations on Amazon.
- Shopify, website SEO, or other e-commerce platform content experience is a plus.
- Familiarity with AI-driven search or Generative Engine Optimization (GEO), including Amazon Rufus, is a plus.
- Bilingual English / Mandarin Chinese is a plus, but not required.
Benefits
- Salary and Benefits
- $85K - $95K yearly base salary plus performance-based bonus
- Health benefits: medical, dental, vision insurance
- 401(k) with company match
- Paid time off, paid sick leave, and holidays
- Monthly meal allowance
- Free office snacks and drinks
- Free parking at our Bellevue downtown office
Bayland Health
Bayland Health is a leading dietary supplement company dedicated to helping our customers achieve their wellness goals. We control the entire product development process – from direct sourcing to manufacturing to distribution – to ensure that we offer best-in-class dietary supplements across our growing brand portfolio, contributing to lasting health and happiness for people and planet.Our family of well-respected, fast growing nutraceutical brands strives to offer consumers a suite of meticulously crafted, innovative products that combine the best of clinically-proven science and the cleanest ingredients, tested to exceed industry safety and quality standards. The heartbeat of the company is our team of smart, thoughtful and curious people, who are passionate about working together toward a healthier future for all. Because we know that each of us has the ability to impact our own health, we offer tailored solutions so our consumers can optimize their own health.Bayland Health Values:•MAKE AN IMPACT: We believe we can make a lasting impact on people’s health without leaving a footprint on the planet.•STAY CURIOUS: We are lifelong students and teachers who believe when we know more, we can do more. And we will always share what we learn.•BE PASSIONATE: We love our team, our brands, our products and the healthcare, practitioners, patients, and consumers that use them.•DIVERSITY MATTERS: Everyone is welcome here. We believe each persons’ unique perspective, experience, knowledge and culture makes the whole better.•BE COLLABORATIVE: We believe that working collaboratively and respectfully, will deliver better business results and make this a happier place to work.•INTEGRITY: We will always act ethically, honestly and with transparency.
Salaries
Posted range
$85K/yr – $95K/yr
Taken straight from the job posting.
