Content and Reputation Coordinator

Miramar, FL (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Drive brand-aligned content creation across social, video, and on-location storytelling for a leading jewelry retailer.

  • Own content across social, website, and digital campaigns.
  • Must-have: 2+ years in social content creation (jewelry/fashion/CPG).
  • Standout: on-location shoots in the Caribbean, Mexico, and the U.S. with creator-style UGC.

Job Description

Responsibilities

  • Create content for multiple touchpoints including social media, email, website (homepage, PDP/PLP), and digital campaigns
  • Film social-first video content in our office, stores, and on-location throughout the Caribbean, Mexico and the U.S. capturing special moments, product stories, and the everyday reality of our guests interacting with our brand, staff and locations
  • Produce creator-style, UGC-inspired content that feels native to the platform
  • Stay on top of TikTok, Instagram, and jewelry/fashion trends, translating them into on-brand, high-performing content
  • Oversee and maintain Google Business profiles and TripAdvisor pages for our locations, including responding to reviews, keeping content up-to-date, flag problematic reviews and work with team members to resolve any issues immediately
  • Ensure consistency in our brand voice, tone, and visual identity across all content
  • Optimize content based on performance insights and platform best practices
  • Adapt content quickly based on trends, feedback and business needs
  • Monitor feedback and engage with guests and followers to ensure questions are answered and experiences are positive
  • Measure and report performance, sharing wins, learnings and opportunities

Requirements

  • 2+ years of experience in social media content creation, preferably in jewelry, watches, fashion or CPG
  • Strong portfolio showcasing social-first content, including organic and AI generated samples
  • Proficiency in video + photo editing tools (CapCut, Canva, or equivalent)
  • Comfortable shooting content in studio, in-store and informal/on-the-go settings
  • Deep understanding of TikTok, Instagram Reels, and short-form video trends
  • Creative storyteller with strong visual and aesthetic sense, especially within jewelry or fashion
  • Ability to manage multiple projects in a fast-paced environment
  • Flexibility to attend events/activities outside of standard working hours, as required by the role
  • Strong communication and collaboration skills
  • Self-starter with a proactive, hands-on attitude

Preferred

    Benefits

      Diamonds International logo

      Diamonds International

      Diamonds International® was established over 30 years ago. What began as one store in St. Thomas has now blossomed into more than 125 locations. There are more Diamonds International® locations in the Caribbean, Mexico, and Alaska than any other fine jeweler, making the Diamonds International® brand one of the most recognized fine jewelry brands in the world.Throughout their history, Diamonds International® retailers have distinguished themselves by providing a comfortable shopping atmosphere, and outstanding customer service. Whether enjoying a Caribbean vacation, or shopping at home in the United States, millions of people have looked to us, and our sister stores—Tanzanite InternationalTM, Diamonds International Watch & DesignTM, Luxury of TimeTM, and the online Diamonds International® store at DiamondsInternational.com—to provide them with luxury jewelry, elegant timepieces, and the finest gemstone products at an unsurpassed value. We are proud to serve and satisfy all of our customers.

      Founded in 1988
      New York, New York, USA
      1.3K employees (162 in marketing)

      Traffic Signals

      Monthly Visitors
      17K
      Traffic Source Mix
      Search
      32.5%
      Direct
      42.2%
      Referral
      7.8%
      Social
      15.5%
      Paid
      1.5%

      Headcount Trend

      Current headcount: ~1.3K

      Marketing Team

      Marketing Team Size
      85 (7% of company)
      Median Career Experience
      14.5 years
      Median Tenure
      7.8 years

      Recent News