Content Promotion Strategy Manager, iGaming

Las Vegas, NV (On-site)

$60K/yr – $75K/yrManager3+ years expFull time

Posted 4 hrs ago

Job Summary

Own and optimize Caesars iGaming content promotions strategy, leading a promotions team and coordinating across CRM, publishing, sponsorships, and game suppliers to drive ROI and engagement.

  • Lead the design and implementation of content promotion strategy across brands
  • Drive ROI and engagement through data-driven optimization
  • Coordinate with cross-functional teams to execute promotions

Job Description

Responsibilities

  • Assist the Sr. Director of Content Promotion Strategy in leading the design & implementation of the content promotion strategy across all of Caesars iGaming brands.
  • Forecast promotional cost, redemption, and player-value impact of all content promotions.
  • Partner across key stakeholder teams such as CRM, Promotion Execution, Publishing, Studio, VIP, and property operations.
  • Evaluate and report on offer ROI, NGR impact, customer engagement, and retention metrics and make optimization recommendations.
  • Effectively lead a team of one or more specialists to support in the promotions workflow process.
  • Act as key promotions point of contact for game suppliers.
  • Develop strategies to profitably cross-sell players between game categories.
  • Ensure all promotions and communications meet advertising, regulatory and legal standards.
  • Work closely with Creative Studio to deliver exciting on brand content (both visual and copy) for promotions.
  • Partner with Caesars property and loyalty marketing teams leverage property assets for player promotions.

Requirements

  • 3+ years of experience in iGaming or online sports.
  • Working knowledge of Microsoft Outlook, Word and Excel.
  • Understanding of iGaming platforms, player behavior, and regulatory environments.
  • Exceptional communication, negotiation, and stakeholder management abilities.
  • Fast paced environment, multiple tasks to be handled under time constraint.
  • Must be able to handle a heavy business volume, and sensitive situations relating to team member and player problems, in a timely manner.
  • Ability to simultaneously manage several projects and remain adaptable to changing priorities and unforeseen obstacles. to achieving objectives.
  • Respond to visual and aural cues.
  • Must be able to work independently.

Preferred

  • Experience in regulated U.S. & Canadian markets.
  • Familiarity with loyalty program design, gamification mechanics, and experiential marketing.

Benefits

  • This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits.
  • This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses.
  • This role includes paid Personal Time Off and paid company holidays.

Caesars Sportsbook & Casino

Behold! Caesars Sportsbook & Casino is here, and we’re proud to be a part of Caesars Entertainment—the number one gaming company in the world with over 80 years of sports betting expertise. At Caesars Sportsbook & Casino, we believe all our Team Members should be treated like Caesars. It’s the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service. As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we’re creating new and exciting opportunities for you to be a part of our empire and make an impact. Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember—We Are All Caesars!

Founded in 1934
Las Vegas, Nevada, USA
823 employees (121 in marketing)

Salaries

Posted range

$60K/yr – $75K/yr

Taken straight from the job posting.

See all Caesars Sportsbook & Casino salaries

Traffic Signals

Monthly Visitors
20.4M
Monthly Google Ads Budget
$418
Traffic Source Mix
Search
45.2%
Direct
38.4%
Referral
15.1%
Social
0.7%
Paid
0.5%

Headcount Trend

Current headcount: ~824

Content Promotion Strategy Manager, iGaming

Caesars Sportsbook & Casino · Las Vegas, NV · On-site