Responsibilities

• Social Media Ideation & Campaign Concepting: Lead internal brainstorming sessions and develop monthly and campaign-based content direction across client accounts. Translate brand strategy into clear content themes, storytelling approaches, and concepts ready for client review.
• Content Strategy & Creative Direction: Plan, write, and edit multi-channel content across social, email, web, and blog. Brief designers and collaborators with clear creative direction that keeps execution aligned with brand voice and campaign goals.
• Production & Project Management: Own content timelines and deliverables across multiple client accounts — tracking every asset from ideation through publishing, managing revision rounds, and ensuring content goes live accurately and on schedule.
• Performance & Optimization: Monitor content performance across assigned accounts and review insights collaboratively with the Digital Marketing Strategist. Use data to recommend adjustments that improve results over time.
• Platform & Trends: Stay current on evolving platform features, algorithm changes, and content formats across Instagram, TikTok, LinkedIn, and beyond. Bring relevant trends into client strategy proactively.