Content & Product Marketing Lead – Asset Management

Boston, MA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive content strategy and assets for Asset Management to accelerate client engagement and sales enablement.

  • Own and deliver a high-impact content engine aligned with Asset Management priorities
  • Must-have: 5+ years in B2B content, product marketing, or sales enablement in asset management/fintech
  • Standout: Translate complex capabilities into clear client messaging and collaborate with Sales, Product, and Leadership

Job Description

Responsibilities

  • Build and execute a high-impact content engine aligned with Asset Management priorities
  • Consolidate themes across solutions into clear, differentiated market narratives
  • Develop custom narratives tailored to specific client segments, prospects, and opportunities, enabling more personalized and impactful engagement across the sales cycle
  • Generate a consistent flow of content, including use cases, client-facing materials, campaign assets, and thought leadership
  • Ensure consistency, clarity, and continuity of messaging across all channels
  • Drive the creation of digital and multimedia assets (including video), ensuring content is delivered at pace and aligned with campaign priorities
  • Partner closely with Sales and Relationship Managers to develop content that supports outreach and client engagement
  • Deliver practical, ready-to-use materials that help teams communicate value effectively
  • Translate complex capabilities into clear, client-relevant messaging
  • Help shape the tone, structure, and direction of marketing campaigns

Requirements

  • 5+ years of experience in B2B content, product marketing, or sales enablement within Asset Management, investment management, financial services, or fintech
  • Strong ability to turn strategy into compelling, client-facing content
  • Demonstrated track record as a high-output content creator
  • Excellent storytelling skills with a focus on clarity, relevance, and impact
  • Self-starter mindset with the ability to operate autonomously and drive initiatives forward
  • Experience working closely with Sales teams in a commercial environment
    Linedata logo

    Linedata

    3.5 Glassdoor

    With 25+ years of experience and 700 clients in 50 countries, Linedata’s 1100 employees in 20+ offices provide global humanized technology solutions and services for the asset management and credit industries, helping its clients evolve and operate at the highest levels.Headquartered in France, Linedata achieved revenues of EUR €183.7 million in 2024 and is listed on Euronext Paris compartment B FR0004156297-LIN – Reuters LDSV.PA – Bloomberg LIN:FPlinedata.com

    Founded in 1998
    Neuilly-sur-Seine, Île-de-France, FRA
    2.2K employees
    61% recommend to a friend
    74% CEO approval

    Traffic Signals

    Monthly Visitors
    58.2K
    Monthly Google Ads Budget
    $402
    Traffic Source Mix
    Search
    11.3%
    Direct
    71.4%
    Referral
    6%
    Social
    10%
    Paid
    0.4%

    Headcount Trend

    Current headcount: ~2.2K

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