Responsibilities

• Produce and edit high-quality, platform-native video content across LinkedIn, YouTube, Instagram, TikTok, and emerging channels
• Support the development of integrated social campaigns with a strong emphasis on video
• Ensure all content aligns with brand standards, messaging, and global positioning
• Monitor and benchmark industry trends, platform updates, and competitor activity
• Translate insights into scalable creative concepts and repeatable content formats
• Recommend innovative approaches to increase reach, engagement, and audience growth
• Analyze social and video performance metrics to identify opportunities for improvement
• Apply insights to continuously optimize creative, messaging, and distribution strategies
• Partner with cross-functional teams to align content with campaign and pipeline objectives
• Develop compelling, platform-specific social copy and messaging

Requirements

• 3–6+ years of experience in social media, digital content, or video production, ideally within a B2B or enterprise environment
• Deep understanding of social platform dynamics, audience behavior, and content performance drivers
• Proficiency in video production and editing tools (e.g., Adobe Premiere, Final Cut, CapCut)
• Experience with Sprout Social or enterprise social media management platforms
• Strong analytical mindset with the ability to translate data into actionable content strategies
• Excellent writing skills with the ability to craft concise, engaging social copy