Content Producer

Redmond, WA (On-site)

$80K/yr – $140K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the end to end content and demo production that fuels marketing, sales, and social while shaping the narrative for technical offerings to non technical buyers.

  • Content and asset library ownership: plan, create, and organize demos, visuals, and sales assets that scale across GTM.
  • Cross functional storytelling: translate engineering concepts into customer friendly narratives with product, engineering, and sales partners.
  • Build scalable processes and brand narratives: design workflows, versioning, and content updates that prevent one offs and speed new campaigns.

Job Description

Responsibilities

  • We\'re looking for someone who\'s equal parts strategist and creator — they work with product and engineering to shape what gets made, then make it. The core of the role is managing, ideating, and growing the asset library that powers our marketing, sales, and social.
  • Work with product and engineering to decide how each capability should be told, then create the demo end to end — owning the narrative arc and storyboards through shoot direction and final cut.
  • Run post-production hands-on (motion graphics, color, audio; vendors on large projects) while designing how the demo and video library is organized and versioned, so assets compound across GTM instead of getting rebuilt each time.
  • Build persuasive, on-brand sales assets — pitch decks, brochures, one-pagers and stay ahead of what sales will need next, growing the repository rather than producing one-offs on request.
  • Produce social, event, and campaign visuals, and make the call on how the core story flexes across channels, formats, and audiences.
  • Write blogs, newsletters, and social copy that translate complex engineering into what a customer actually cares about; choosing the angle, then writing it.
  • Keep the website current to the company narrative and technology: plan what it needs to say at each product moment and campaign, then execute the content updates and design refreshes yourself.
  • Cross-Functional Collaboration: Partner with product, engineering, sales, customer success, marketing, and leadership to source insights and align outputs.

Requirements

  • 3+ years in content design, creative production, or related fields; portfolio demonstrating range across video, design, and marketing content.
  • Proficiency in Figma, Canva, and Adobe Creative Cloud (Premiere Pro, After Effects, Illustrator, Photoshop).
  • Exceptional relationship-building, communication, and strategic thinking skills.
  • Experience producing polished demo or product videos in technical and enterprise.
  • Strong editorial instincts and narrative thinking.
  • Ability to quickly absorb complex engineering concepts and translate them for non‑technical audiences.
  • Experience collaborating across product, engineering, and sales; ability to influence without authority.
  • Based in or willing to relocate to the greater Seattle area.

Preferred

  • Experience at a robotics, deep tech, or software startup.
  • Can leverage and set up AI workflows for production and asset creation — using generative tooling to speed ideation, asset variants, and output.

Benefits

  • medical, 401K and other health benefits.
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General Robotics

General Robotics is an AI research and deployment company building the intelligence grid for physical AI. We bring modular, adaptable intelligence to every robot, across any form, task, or environment. Our mission: making every robot useful, fast.We believe general intelligence emerges from rich composition of robot skills — not just larger models. By combining modular AI skills, we enable robots to sense, reason, and act with precision. Our approach is data-efficient, interpretable, and built for safety-critical use.

Founded in 2023
Redmond, Washington, USA
46 employees (4 in marketing)