Senior Content Marketing Manager
VivoSense, Inc.
USA (Remote)
$135K/yr - $155K/yrIn-houseFull-timeSenior level5+ years exp.
17 hrs ago
Content Optimization Specialist
Kent, OH (On-site)
$68K/yr – $86K/yrMid Level4+ years expFull time
Posted 4 months ago
Job Summary
Own cross platform content optimization and search strategy for a university audience, balancing UX research, AI driven personalization, and data driven performance reviews.
- Own search audits, keyword strategies, tagging and personalization structures to improve engagement.
- Coordinate with data strategy and UX teams to operationalize learnings across channels and audiences.
- Oversee student staff and partner with UCM and campus stakeholders to apply real user insights to content and UX changes.
Job Description
Responsibilities
- Perform search engine audits and implement keyword strategies across university digital platforms.
- Manage tagging, metadata and personalization structures for smarter audience targeting.
- Optimize content for all audiences across all platforms (i.e., traditional, local/location-based or AI-powered search/chat agents) to enhance user engagement and conversion.
- Provide optimization recommendations to content teams based on real-time performance metrics.
- Develop optimization strategies across all communication channels and audience engagement systems.
- Deploy AI tools for customization of content to each audience/user across all channels.
- Assist Director of Data Strategy in data strategy efforts.
- Coordinate with University Communications and Marketing (UCM) team and other university partners to research, identify and operationalize UX learnings.
- May provide direct supervision of student employees.
- Perform related duties as assigned.
Requirements
- Bachelor’s degree in marketing, digital media, communications, journalism, UX design, or a related field.
- Four years' professional experience in content optimization digital engagement roles or related experience.
- License/Certification: Certification or training in:
- SEO platforms (SEMrush, Moz, Yoast, Screaming Frog, SiteImprove, etc.)
- Google Search Console and Google Analytics (GA4)
- AI search optimization (AEO) tools or courses
- A/B and multivariate testing platforms (e.g., Optimizely, Google Optimize)
- AI-assisted content creation tools (ChatGPT, Claude, Jasper, SurferSEO, etc.)
- Customer journey mapping tools
- UX research and optimization platforms
- Knowledge Of:
- Search engine optimization best practices
- Personalization, tagging structures, and UX testing tools
- Skill In:
- AI-assisted content tools (e.g., ChatGPT, Jasper, SurferSEO)
- Search engine platforms and performance tools (e.g., SEMrush, Moz, Screaming Frog, Siteimprove, Google Search Console)
- Ability To:
- Communicate recommendations effectively across teams and levels
- Work across multiple digital platforms and collaborate with cross-functional teams
Salaries
Posted range
$68K/yr – $86K/yr
Taken straight from the job posting.
The middle of this range ($77K) is 5% above the median base salary for Content Marketing Specialist roles in the United States ($73K).
Content Marketing Specialist median pay in the United States
$73K/yrMost earn $65K to $80K. Based on 95 salaries, including bonus and equity.
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
