Content Marketing Strategist at Verisk | Jersey City, NJ | $100K/yr – $120K/yr

Verisk

Content Marketing Strategist

Jersey City, NJ (Hybrid)

$100K/yr – $120K/yrMid LevelFull time

Posted 1 month ago

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Job Summary

Own and orchestrate content strategy and assets for B2B campaigns across the customer journey, including GEO/AEO considerations, with cross-functional storytelling delivery and office-based collaboration in Jersey City.

Content ownership: develop strategy and assets and partner with stakeholders to drive resonant campaigns.
Audience/journey scope: map content to the full funnel and GEO/AEO distribution to maximize reach and relevance.

Job Description

Responsibilities

Develop content strategy and assets for campaigns.
Understand B2B marketing strategies, the function and distribution of content throughout the customer journey including GEO/AEO.
Partner with stakeholders to craft compelling content campaigns that resonate with our target audiences.
The role will reside in Jersey City, NJ and report to the Director, Content Marketing; the role works in the office 2 days/week (increasing to 3 days/week in 2027).

Preferred

prior insurance experience
experience writing and structuring website content
experience in B2B marketing
a blend of strategic thinking, project management skills, and a results-driven approach to drive brand awareness, lead generation, and customer engagement

Benefits

Health Insurance
a Retirement Plan
Disability benefits
a Paid Time Off program
We offer a competitive total rewards package that includes base salary determined based on role, experience, skill set, and location.

Verisk

3.9 Glassdoor

Verisk provides expert data-driven analytic insights to the global insurance industry that help businesses, people, and societies become stronger, more resilient, and sustainable.Since we opened our doors in 1971, we’ve been driven by a passion for using data and insights to make a difference—helping protect people, economies, society, and our planet.For more than 50 years, we’ve combined our unique data with advanced technologies in new ways to unlock meaningful insights about risk, moving forward to become a global leader in cutting-edge analytics. We’ve stayed at the forefront of developing insurance innovations to help clients manage the risks they face. Globally, we’re more than 7,500 people strong, all of us on a mission to achieve both profitable outcomes and positive societal impact. Verisk has received U.S. certification from Great Place to Work® for seven consecutive years. Verisk has also earned Great Place to Work certifications in the United Kingdom, Spain, Poland and India. In addition, Verisk was named one of the Best Workplaces in New York by Fortune magazine and Great Place to Work. In the United Kingdom, Verisk was recognized by Great Place to Work as a Best Workplace for women, tech and well-being. Verisk was also honored on the Best Workplaces lists in the UK, Spain and Málaga.To keep up on the latest Verisk news, follow us on X, Facebook, and YouTube.

Founded in 1971

Jersey City, New Jersey, USA

5.7K employees (177 in marketing)

www.verisk.com

76% recommend to a friend

78% CEO approval