Responsibilities

• Execute content-driven marketing initiatives to support brand awareness, engagement, and enrollment goals.
• Create persona-driven content with a distinct voice across email, web, social, and digital campaigns.
• Collaborate with Enrollment and Operations teams, and coordinate with program directors and recruiters.
• Develop content for email campaigns, print collateral, digital ads, blogs, and landing pages.
• Write and edit program-specific marketing content across multiple channels including email, direct mail, program pages, social media, and blogs.
• Integrate SEO keywords into content before writing.
• Manage content schedule and marketing projects for AGE and Undergraduate Admissions.
• Coordinate with external agencies during high-volume campaign periods.
• Update undergraduate admissions web pages with the web team using Umbraco.

Requirements

• Bachelor's degree in marketing, communications, information systems, or related field.
• 2–3 years of experience in digital marketing or CRM/email campaign operations.
• Hands-on experience with Slate CRM is strongly preferred
• Proficiency in campaign management, segmentation, dynamic content, and testing in an email tool or CRM.
• Basic knowledge of Google Analytics, UTM tracking, and campaign attribution.
• High attention to detail, strong organizational skills, and a collaborative mindset.
• Comfort working in a fast-paced, deadline-driven environment with multiple simultaneous campaigns.

Preferred

• Demonstrated ability to manage complex systems and support cross-functional teams.
• Strong written and verbal communication skills.
• Alignment with the mission of Roberts Wesleyan University and commitment to Christian higher education.